• Ep 104 - Should You Even Be Running Facebook Ads Now
    Nov 8 2022

    Inside this episode:

    • YES, if…
    • You have a proven offer
    • You know your expectation
    • You know how to measure success

    *** Please help me launch my new podcast, Ads With A Twang.  https://adswithatwang.com

    Join my free - Facebook Ads With A Twang Group: https://bit.ly/twanggroup  

    Should you even be running Facebook ads right now? https://onefocusmarketing.com/episode104  #twang

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    12 mins
  • Episode #60 - Should you separate out your targeting interests
    May 14 2018

    This might be one of the most disputed topics among Facebook ad managers.

    Should you separate out each interest when running ads or should you just lump them all together and let the Facebook pixel help you out.

    Even the multi-million dollar media buyers can’t decide for sure. 

    So what should you do?

    Find out on Episode #60 

    Here is the video that walks you through step by step:
    https://youtu.be/GhpPSBj1N6Y

    *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners 

    All podcast listeners get a 70% discount!  Yep, you read that right 70%!

    Go to: http://benblackmon.com/twang  and get all the details.

    Enter in coupon code: TWANG (in the payment section)

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    11 mins
  • Episode #59 - Why NOW is the best time to start running Facebook ads
    Apr 23 2018

    “... the time to buy is when there’s blood in the streets.” - Baron Rothschild

    That old quote about the stock market is just as true for Facebook ads.

    When people start saying the sky is falling and running for the hills that is the time to do the exact opposite of the masses.

     Facebook ads are going through a phase that ALL major marketing platforms have been through. 

    I’m starting to see a mass exodus of Facebook advertisers and Facebook ads managers who were just here picking low hanging fruit.

    Many didn’t have marketing skills but just knew how to input an ad and for awhile that’s all you needed to know.

    Here is the really good part though...

    A gap is now being created. Those of the opportunists leaving and those that are willing to do the simple but not easy work of actual marketing.

    On episode 59 I talk about why now is the best time to get into Facebook ads. 

    I’m not saying you should abandon other marketing channels by a long shot but that Facebook is prime for opportunity.

    Here are some of the key things I mention that you’ll need to pay attention to:

    1. Do your research! Know your ideal customer. - check out this tool over at HubSpot that will help you identify them:
      http://makemypersona.com
    2. Learn how to write better ad copy -
      The Adweek Copywriting Handbook - Joe Sugarman
    3. Remember Facebook is an ‘engagement’ platform, so make sure your ads entertain them!
    4. Give amazing content - way beyond what they’re expecting
    5. Map out your strategy ahead of time
    6. Learn how to craft your ads and input them the right way. You can get my beginners course (see below for a huge discount) or buy another one. If you don’t buy my course JUST MAKE SURE THEY ARE GIVING YOU REGULAR UPDATES.
      Facebook ads change often. You’ll want to stay on top of it. 

    Here is the video from this episode.

    https://youtu.be/pld1B3tCflA 

    *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners

    All podcast listeners get a 70% discount!  Yep, you read that right 70%!

    Go to: http://benblackmon.com/twang  and get all the details.

    Enter in coupon code: TWANG (in the payment section)

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    21 mins
  • Episode #58 - Why testing can hurt your Facebook ads
    Apr 19 2018

    Test, test, test. You gotta test!  That’s the marketer’s mantra.  It’s also the marketer’s scapegoat.

    Yes, you do need to test but if you aren’t strategic about it then you may not get what you’re looking for.

    On this episode, I talk about some of the things you can test and how to do it the right way.

    Here is the video that walks you through step by step:
    https://youtu.be/bT_8QVrs1IQ

    *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners 

    All podcast listeners get a 70% discount!  Yep, you read that right 70%!

    Go to: http://benblackmon.com/twang  and get all the details. 

    Enter in coupon code: TWANG (in the payment section)

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    11 mins
  • Episode #57 - How to Keep Your Facebook Ad Likes, Comments and Shares
    Apr 13 2018

    How important is social proof?  Pretty dang important I’d say.

    On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll.

    Here is the video that walks you through step by step:
    https://youtu.be/9kaont0JG3Q

    *** If you are just beginning with your Facebook ads and you want to know how to make them simple and successful then check out my brand new course:  Facebook Ads With a Twang for Beginners

    All podcast listeners get a 70% discount!  Yep, you read that right 70%!
    Go to: http://benblackmon.com/twang  and get all the details.

    Enter in coupon code: TWANG (in the payment section)

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    10 mins
  • Episode #56 - What the heck is going on with Facebook ads
    Mar 14 2018

    Lately, I’ve been getting a lot of emails about why their Facebook ads haven’t been working as well.  Why costs have gone up and reach has gone down.

    On this episode, I answer these questions and dive into what’s been going on and why there have been some serious changes.

    I also go over what you can do about it including how to leverage your ad spend. 

    The good news is that this recent change will separate the marketers versus the non-marketers and will really put those with the skills in a great position to get more traffic.

    Check out episode 56 and subscribe to my podcast…

    Want to see if we’re a good fit to work together? Schedule some time with me here:
    http://onefocusmarketing.com/session

    If you need help or have questions regarding Facebook ads then join my closed group:

    https://www.facebook.com/groups/thefunnelstrategist/

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    11 mins
  • Episode #55 - How to leverage LinkedIn for massively successful Facebook ads
    Feb 16 2018

    I have been leveraging LinkedIn to create successful Facebook ads for myself and clients for a few years and I used to talk about it all the time. 

    Guess it was so second nature I kinda forgot what an awesome strategy it is.

    So, this episode is all about how to combine LinkedIn with Facebook to make a hugely successful Facebook ad campaign.

    Find out this strategy that hardly anybody uses and stay 10 steps in front of your competition.

     

    To see how to download your LinkedIn contacts here is the video:

    https://youtu.be/zj15FmXhzVc

     

    If you’re a content creator, coach, author, speaker or other type of service provider and would like to see if we’re a good fit to work together schedule a time with me here:

    http://onefocusmarketing.com/session

     

    If you need help or have questions regarding Facebook ads then join my closed group: 

    https://www.facebook.com/groups/thefunnelstrategist/

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    12 mins
  • Episode #54 - Demystifying the Facebook Pixel
    Feb 12 2018

    It seems like every other episode I make is about the Facebook pixel.  Episodes 2,15,16 and 41 to name a few.

    Not to mention all the other ones that I mention how important the pixel is.

    So why another one… and I promise this won’t be the last!

    Simply put because I get so many questions about it.

    The Facebook pixel is one of those things when you master what it can do to help you grow your business by tracking and retargeting you’ll literally feel like you are basking in the sunshine.

     That might be a little bit of an exaggeration. It is really important though and on this episode, I talk about a few things like:
    1. What the pixel is

    1. Setting up the pixel
    2. Why you should use the pixel
    3. Custom audiences and the pixel

    And I give you an assignment at the end… 

    Hope you enjoy and if you want to explore whether or not we’re a good fit for working together go ahead and schedule some time here:
    http://onefocusmarketing.com/session

     

    If you need help or have questions regarding Facebook ads then join my closed group:

    https://www.facebook.com/groups/thefunnelstrategist/

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    12 mins