Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections.

In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription models, this episode is packed with valuable insights for both brands and service providers in the e-commerce industry.

Listen and learn in this episode!

Key takeaways from this episode:

• Shift from paying attention to competition to focusing on building one's own brand, emphasizing the importance of focusing on your own brand's growth rather than being overly concerned with competitors.
• The limitations of virtual meetings and the value of face-to-face interactions, encouraging attending events to network, build relationships, find solutions for business growth, and create partnerships.
• Attendees and solution providers are advised to approach events with specific goals and targets in mind, encouraging pre-event research and intentional networking as part of event preparation.

Recommended Podcast/Audiobook:

Modern Wisdom Podcast: https://chriswillx.com/podcast/

Seven Habits: https://www.franklincovey.com/the-7-habits/

Blue Ocean Strategy: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-book/

Today’s Guest:

Chris George, Co-Founder and CEO of SubSummit is an expert in the subscription industry, with a focus on the value of subscription models for both brands and service providers, emphasizing the importance of loyalty, membership, and subscription in building consumer relationships. With the rise of brands pivoting to subscription models, Chris and his team saw an opportunity to bring everyone together. After the challenges of COVID, Chris emphasizes the importance of face-to-face interaction, a lesson learned from the limitations of virtual meetings. He believes that nothing can replace the value of in-person connections and meaningful conversations.

Connect and learn more about Chris and SubSummit:

LinkedIn: https://www.linkedin.com/in/chrisgcertified/

Website: https://subsummit.com/

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit