Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability.

In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts.

Listen and learn in this episode!

Key takeaways from this episode:

• Understanding the potential impact of Meta rolling out the pixel for pixel copy in q3 this year and being prepared for the massive shift in the market.
• It takes a significant amount of time, effort, and paperwork to get a brand onto TikTok Shop, especially for supplement brands requiring certifications and approvals.
• The recommendation to avoid using the Shopify Connector and utilize AfterShip for better results to prevent potential issues and shutdowns.
• Influencers are more likely to engage with brands that already have sales. Boosting sales for the brand is crucial for establishing credibility.
• Starting with meta content, reusing successful content from TikTok itself, running Spark ads from the brand's page, and focusing on 3 to 5 top-selling products rather than the entire catalog.

Recommended Tools/App:

Aftership Feed: https://www.aftership.com/feed

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit