Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.

In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building.

Listen and learn in this episode!

Key takeaways from this episode:

• Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.
• Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments.
• Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.
• The importance of taking action on data and iterating, rather than blindly copying what others are doing.

Recommended Tools/App:

Notion: https://www.notion.so/

ClickUp: https://clickup.com/

Asana: https://asana.com/

Monday: https://monday.com/

Slack: https://slack.com/

Triple Whale: https://www.triplewhale.com/

BigQuery: https://cloud.google.com/

Recommended Podcast/Audiobook:

The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/

Today’s Guest:

JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.

Connect and learn more about JJ and Vision Labs:

LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/

Website: https://visionlabs.com/

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.


SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.


Learn more here: Subsummit