Join us on The Conference Collective as Michael Fleck guides us through the dynamic landscape of business events in 2024. Michale delves into the importance of not just talking about sustainability but implementing policies and practices that create a lasting impact and emphasises the need for events to be 'real,' resonating with audiences regardless of their format. Michale further explores the vital role of data in the early stages of event planning, highlighting the significance of monitoring sustainable practices and their impact. The discussion unfolds into the delicate balance between making "safe" choices and pushing the boundaries of innovation in the market.

Michael shares insights on embracing change incrementally, one step at a time, and how this approach can lead to meaningful transformation. The episode also touches on the integration of AI in events, providing a glimpse into the technological advancements shaping the future of the industry.

About Michael Fleck:

Michael has had an impressive career, consisting of over 30 years in the events and production space, bringing complex event design solutions to life. He has been instrumental in designing and leading the shift across in-person to hybrid and online solutions. Michael thrives on challenging global partners with the adage – 'what would you love to do but haven’t been able to yet' – giving them the freedom to create. He finds the adrenalin of live-action and guest response that makes our work so satisfying. Michael strives to improve on each new project with innovation and technology.

Michael’s LinkedIn: https://www.linkedin.com/in/michaelfleck-event-producer/

Synergy Effect Website: https://synergyeffect.com.au/

About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au

About Connected Event Group:

At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com

About Libbie Ray:

Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector.

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/