• Email Marketing for Nonprofits with charity: water

  • Feb 27 2024
  • Length: 46 mins
  • Podcast

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Email Marketing for Nonprofits with charity: water

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  • Summary

  • 189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.

    Watch the full in-person episode here!

    Interview Questions

    • What is charity: water about and what are your values?
    • What technology do you use to manage projects at charity: water?
    • How big is your retention team?
    • Is the concept of retention different for NGOs?
    • Are there marketing channels where you put more resources than others?
    • How do you leverage email marketing to reach potential donors?
    • How do you grow your email list?
    • Do you collect zero-party data?
    • What ESP do you use?
    • What email automations do you use?
    • Do you use a loyalty program?

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