• Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

  • By: 4 The Creatives
  • Podcast
Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies  By  cover art

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

By: 4 The Creatives
  • Summary

  • Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business.

    My website: https://4thecreatives.com

    © 2024 Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies
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Episodes
  • Ep 22: Navigating Mental Health and Creativity as a Designer
    May 20 2024

    Text us your questions, and we'll address them in the show!

    In this episode, we dive into the world of creative freelancing with our special guest, Barney Abramson. Barney shares invaluable insights on overcoming creative blocks, maintaining mental health, and finding inspiration outside the usual work environment. Whether you're a freelance designer or working in-house, this conversation is packed with practical tips to help you thrive in the creative industry.

    We spoke about:

    • The importance of mental health in a designer’s professional life.
    • How can a designer balance the demands of constant creativity with maintaining their mental well-being.
    • How a designer should face rejection from clients or bosses and not take that Design criticism personally.
    • How to maintain our mental health and persist towards success as a freelance designer.
    • Resources and support systems for designers struggling with their mental health.
    • What the most common mental health challenges designers face and how to overcome them.

    Books mentioned in podcast:

    1. PsychoCybernetics by Maxwell Maltz: https://a.co/d/bLa4McY
    2. Happy Money by Ken Honda: https://a.co/d/icbvsZe
    3. The Subtle Art of Not Giving A F*ck by Mark Manson: https://a.co/d/e0tQxhY

    Connect with Barney Abramson:

    LinkedIn: https://www.linkedin.com/in/barneyabramson/

    Instagram: https://www.instagram.com/barneyabramson01/

    Website: https://barneyabramson.com/

    Blog: https://barneyabramson.com/blog/

    LinkedIn Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6916082986522210304

    Design + Mental Health Workshop: https://mailchi.mp/c49b18626523/design-and-mental-health-workshop


    About Barney:

    Barney Abramson is the head of design at Southwest Gas Corporation, an energy company that services 2 million customers across Southern California, Nevada, and Arizona.

    He has over 20 years of experience in the design industry, working as a graphic designer, content producer, and creative director for various companies in the gaming, entertainment, and energy sectors. He holds a dual Bachelor of Fine Arts and Corporate Communication degree from Bridgewater State University.

    His core competencies include creative direction, branding, marketing communications, graphic design, and web design. He leads a team of designers, freelancers, contractors, and creative agencies, ensuring consistent and on-brand messaging for all customer-facing graphic projects.

    He is passionate about mentoring and inspiring the next generation of designers, and he provides pro-bono mentoring via ADPList, a global platform that connects experienced professionals with mentors.

    In addition to his day job and mentorship, he writes about his experiences as an Afro-Latino creative in corporate America and shares his insights and tips on social media.


    CONNECT WITH ME!

    Website: https://4thecreatives.com

    YouTube: https://www.youtube.com/4thecreatives

    Instagram: https://www.instagram.com/4thecreatives/

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    45 mins
  • Ep. 21: Freelance Design Pricing: Why You Should Never Match In-House Rates
    May 13 2024

    Text us your questions, and we'll address them in the show!

    In this episode of Earning by Design, I will tackle a common question from freelance designers: Should you charge the same as an in-house designer?

    Join me in this episode to discover the differences in expenses, responsibilities, and expertise that should justify higher rates for freelance designers. Learn why it's essential to value your skills appropriately and gain the confidence to set prices that reflect your true worth.

    Additionally, I'll share my insights on serving global clients in today's increasingly virtual world. Discover how the shift to online meetings has opened up new opportunities for freelance designers, allowing you to expand your client base across different countries and time zones.

    This episode is packed with valuable advice and practical tips to help you navigate the complexities of pricing and client management in the freelance design industry.


    CONNECT WITH ME!

    Website: https://4thecreatives.com

    YouTube: https://www.youtube.com/4thecreatives

    Instagram: https://www.instagram.com/4thecreatives/

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    15 mins
  • Ep. 20: This is Why Freelance Graphic Designers Quit
    May 6 2024

    Text us your questions, and we'll address them in the show!

    In today’s episode, we’re diving into the critical reason why freelancers give up, as well as how to generate client referrals and recurring business, which are pivotal indicators of your business’s maturity.

    I’ll share my insights on how to cultivate relationships that not only last but also help propel your business forward through consistent income and client loyalty. If you feel your job isn’t delivering what you expected, and you want someone to demystify what separates successful designers from those who throw in the towel too soon, then you won’t want to miss this episode.


    CONNECT WITH ME!

    Website: https://4thecreatives.com

    YouTube: https://www.youtube.com/4thecreatives

    Instagram: https://www.instagram.com/4thecreatives/

    Show more Show less
    20 mins

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