• EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

  • By: Erin Sparks
  • Podcast
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer By cover art

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

By: Erin Sparks
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  • Summary

  • EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
    Site Strategics, Inc. 2024
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Episodes
  • 685 | News from the EDGE | Week of 5.20.2024

    685 | News from the EDGE | Week of 5.20.2024
    May 23 2024
    Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields. Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on individual pages will be judged for its value to users, with some influence still coming from overall site authority. The takeaway? Focus on showcasing your expertise and building trust with transparency! Erin and Jacob also discuss Search Engine Land's 2024 Search Advertising Benchmarks report, which reveals rising costs and declining conversion rates. The average cost-per-click (CPC) increased by 10% across most industries, with some sectors experiencing even steeper hikes. Conversion rates also dipped slightly, falling to 6.96% on average. Another topic discussed is outlining the struggle with unwanted content appearing in Google's AI overviews. This GSQI blog post offers a solution! While completely opting out isn't possible, the article explores using "preview controls" like nosnippet and max-snippet. These tools allow you to limit or remove specific content from being displayed in the AI Overviews, ensuring your audience sees the information you want them to. Stay ahead of the curve by tuning in to this week's EDGE news podcast, packed with trending topics and insights on the future of AI. News from the EDGE: [00:03:39] Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short [00:11:44] Rising Search Ad Costs and Dropping Conversion Rates [00:16:04] EDGE of the Web Sponsor: Site Strategics [00:19:44] Managing Google’s AI Overviews: Using 'Preview Controls' to Remove Content and Links [00:24:05] Andrew Optimsey's Plugin: Optimisey Search [00:26:10] EDGE of the Web Sponsor: SERanking AI Blitz: [00:27:25] ChatGPT to Mine Reddit for Content in Partnership with OpenAI [00:29:50] Google Ads Limits Use of Brand Names and Logos in AI Image Generation [00:32:20] OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence [00:34:07] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:35:05] Decoding Google's Ranking Systems: Insights from Communication Engineers [00:36:03] Google Search Update: Notes and Comments Now Included in Results [00:38:32] How to Remove Your Content from Google's AI Overviews Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site SERanking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall ShortRising Search Ad Costs and Dropping Conversion RatesManaging Google’s AI Overviews: Using 'Preview Controls' to Remove Content and LinksChatGPT to Mine Reddit for Content in Partnership with OpenAIGoogle Ads Limits Use of Brand Names and Logos in AI Image GenerationOpenAI Dissolves AI Safety Team, Raising Concerns About SuperintelligenceEleven Labs: A Powerful Platform for AI-Powered Voice GenerationGeoSpy: Unveiling the Secrets of Location-Based IntelligenceCan AI Help You Talk Better? Exploring the Capabilities of ChatterDecoding Google's Ranking Systems: Insights from Communication EngineersGoogle Search Update: Notes and Comments Now Included in ResultsHow to Remove Your Content from Google's AI Overviews #StandwithUkraine edgeofthewebradio.com/ukraine
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    41 mins
  • 684 | How Expertise Wins in SEO w/ Michael Lewittes

    684 | How Expertise Wins in SEO w/ Michael Lewittes
    May 21 2024

    Welcome to another episode from EDGE of the Web, where we dive deep into the world of E-E-A-T and how that amplifies content into being viewed as valuable in the eyes of Google. We have an exceptional guest joining us for round 2, Michael Lewittes, the founder and CEO of Ranktify. We explore Michael's unique insights into the evolving landscape of search engine optimization referencing his experiences in the media industry. Don’t miss this week’s interview to uncover the benefits of transparency and highlighting subject matter expertise in your content to ensure you stay visible to your audience!

    Key Segments:

    [00:03:12] Introducing Michael Lewittes

    [00:09:46] The Importance of Truth in Being a Referencable Source

    [00:12:35] EDGE of the Web Title Sponsor: Site Strategics

    [00:17:04] The Value of EEAT in Content

    [00:23:28] EDGE of the Web Sponsor: SERanking

    [00:26:22] Subject Matter Experts Create Content Authority

    [00:33:52] EDGE of the Web Sponsor: Wix

    Thanks to our sponsors!

    Site Strategics https://www.sitestrategics.com

    Wix: http://edgeofthewebradio.com/wix

    SERanking: http://edgeofthewebradio.com/seranking

    Follow Our Guest

    Twitter: https://twitter.com/MichaelLewittes

    LinkedIn: https://www.linkedin.com/in/michael-lewittes

    Resources

    https://www.ranktify.com/
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    38 mins
  • 683 | News from the EDGE | Week of 5.13.2024

    683 | News from the EDGE | Week of 5.13.2024
    May 18 2024
    Welcome back for another week of news from the EDGE! Host Erin Sparks speaks with Mordy Oberstein and Jacob Mann about several key articles regarding Google's strategies and developments in SEO and AI. The "Content Decay Exposed" delved into a conversation between Google's John Mueller and Lizzi Sassman as they tackled the challenge of content decay in the online sphere. This sheds light on Google's ongoing efforts to address and navigate the evolving landscape of search engine optimization. Another noteworthy topic covered was Alphabet's interest in acquiring HubSpot, a leading marketing automation platform. The article "Alphabet Eyes HubSpot" provides insights into the ongoing acquisition talks between HubSpot and Google's parent company. This potential acquisition hints at Alphabet's strategic moves to bolster its presence in the digital marketing realm. Erin and Mordy also discussed Google's unveiling of AI Overviews in the US, which revealed promising insights into higher click-through rates but with a notable absence of data for creators. This development underscores Google's continued integration of artificial intelligence into its services, promising improved user experiences but also raising questions about data accessibility and transparency for content creators. Tune in to this week’s news episode to stay current on trending news topics and key AI information. News from the EDGE: [00:03:55] Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO Challenge [00:09:17] Alphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent Company [00:12:00] EDGE of the Web Sponsor: Site Strategics [00:13:36] Google Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet AI Blitz: [00:29:29] OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPT [00:30:09] Apple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18 AI Tools: [00:31:32] Voice AI & Text to Speech for Creators: Replica Voice Director [00:33:23] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:35:10] Google Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o Announcement [00:35:18] Google: Video Pages Need To Be Super-Obvious Video Play Pages [00:36:42] Google Search Confirms Deindexing Vast Amounts Of URLs In February 2024 Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources: Content Decay Exposed: Google's John Mueller and Lizzi Sassman Tackle a Real SEO ChallengeAlphabet Eyes HubSpot: Inside the Ongoing Acquisition Talks with Google's Parent CompanyGoogle Unveils AI Overviews in the US: Higher Click-Through Rates, But No Data for Creators Yet OpenAI debuts GPT-4o ‘omni’ model now powering ChatGPTApple Wrapping Up OpenAI Deal to Bring ChatGPT Features to iOS 18Voicenotes is an advanced note-taking app that uses AI to transcribe your spoken thoughts instantlyVoice AI & Text to Speech for Creators: Replica Voice DirectorGoogle Tried To Steal OpenAI's Thunder 45 Minutes Prior To OpenAI's GPT-4o AnnouncementGoogle: Video Pages Need To Be Super-Obvious Video Play PagesGoogle Search Confirms Deindexing Vast Amounts Of URLs In February 2024 #StandwithUkraine edgeofthewebradio.com/ukraine
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    40 mins
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