• E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion

  • Apr 3 2024
  • Length: 1 hr and 2 mins
  • Podcast

E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion By cover art

E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion

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  • Summary

  • 00:00 Introduction

    03:09 Panzerism: Trust No One

    04:06 Termination of Relationship with an Agency

    07:53 Success, Failure, and Overvaluing Contributions

    09:46 Building Trust and Hiring Practices

    13:32 Challenges with Meta Advertising

    15:00 Diversification into Other Channels

    25:17 Transitioning to Other Channels

    27:40 The Importance of Profitability and Knowing Your Numbers

    30:01 Dealing with Meta Performance Issues

    31:01 Navigating Conversion Lag and Meta Changes

    36:19 Balancing Growth and Efficiency

    47:17 The Power of Product, Market, and Channel

    48:40 The Success of Retail Stores

    57:37 Expanding into International Markets

    59:35 The Importance of Translating Content


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