It’s no secret that the iOS update in 2021 hurt Meta.

In this week’s episode, Jon and Ryan delve into the aftermath of the iOS update. They discuss the challenges of navigating changes in social ad strategies and the evolving role of influencers in social media marketing.

Listen to the full episode if you want to learn:

1. How strategies for running and optimizing social ads have changed
2. Why influencers are still a big factor in social ads
3. How influencers can help smaller or newer brands
4. How social shops are performing
5. Why feeds are important in running social shops

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

There is nothing more frustrating to a business than losing out on a sale because their website was optimized for one audience and, in turn, alienated a whole second subset of shoppers. This can be seen in ecommerce brands that have a direct-to-consumer and wholesale operation. However, the two audiences are on completely different customer journeys, making it difficult to create a digital experience that delivers to both.

Jon and Ryan delve into the strategic considerations and practical implementation of website elements to effectively cater to both B2B and B2C audiences. From prioritizing primary audiences to creating tailored customer journeys, they explore the challenges and opportunities of maximizing revenue without alienating either group.

Listen to the full episode if you want to learn:

1. Why you need to refer to your data
2. How to tailor messaging, design and user experience for both audiences
3. How to prioritize audience segmentation
4. How to leverage menu navigation and landing pages for both audiences

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

Jon and Ryan discuss the challenges and importance of wisely selecting and utilizing marketing experts. They cover the pitfalls of deceptive marketing claims and the importance of carefully selecting and evaluating external experts, agencies, or vendors.

They also explore the ongoing debate surrounding hiring internal or external marketing experts and teams, providing examples and practical tips for making informed choices that align with your business's needs and resources.

Listen to the full episode if you want to learn:

1. How to meticulously select marketing experts
2. How to approach the use of AI and automation in marketing
3. Why you shouldn’t trust marketing collateral
4. How to find experts that align with your company
5. How to make the most of conferences and events

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.