• Direct Booking Success Podcast

  • By: Jenn Boyles
  • Podcast

Direct Booking Success Podcast  By  cover art

Direct Booking Success Podcast

By: Jenn Boyles
  • Summary

  • Hi! I’m Jenn Boyles. If you are looking to achieve more direct bookings to decrease your dependency on the OTAs and increase your profits and control over your business, then this is the podcast for you! Whether you are an Airbnb host, short-term rental property manager, owner or investor, each week I will share business and marketing strategies to help you build your own business. I will also bring you the best in the industry to share their knowledge along with property managers and owners to talk about what they are doing to achieve their own direct booking success. For more, see: directbookingsuccess.com
    Copyright 2024 Jenn Boyles
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Episodes
  • Avoid Bad Guests: Trust Marketing for Vacation Rentals with Leo Walton
    Jun 24 2024

    Does this sound familiar?

    You've been told to rely on Airbnb reviews to trust your short term rental guests, but still end up with stained sheets and broken furniture. The frustration of not knowing who's booking on your website is real. But what if there's a better way to know your guest and build trust from the start? Let's uncover the effective trust marketing strategies and guest verification secrets for property managers.

    Say goodbye to guest damage and hello to enhanced guest experience through local partnerships. Get ready to level up your direct bookings and guest satisfaction.

    The name of the game is to run your business most efficiently and most effectively. So I think one of the things that investing heavily in trust can do is it can help you professionalize to the point where you can actually get more value out of a listing and what is in. - Leo Walton


    My special guest is Leo Walton


    In this episode, you will be able to:

    • Implement trust marketing strategies to boost direct bookings and guest satisfaction.
    • Ensure guest verification in short term rentals for a secure and positive experience.
    • Learn how to prevent guest damage in vacation rentals and maintain property integrity.
    • Build guest trust as a property manager to foster long-term guest relationships.
    • Utilize local partnerships to elevate guest experience and stand out in the market.


    Leo Walton, the co-founder and vp of growth for Superhog, is a seasoned professional with a background in hospitality and a strong customer-centric approach. His journey from the early days of the tech-enabled home sharing space to co-founding Superhog has equipped him with invaluable insights into trust marketing strategies, guest verification, and risk management in the short-term rental industry. Leo's passion for creating a seamless, trustworthy experience for both hosts and guests shines through in his work, making him a trusted expert in the field. With a keen understanding of the challenges and opportunities in the industry, Leo offers practical and effective solutions for property managers seeking to elevate their guest experiences and drive direct bookings through local partnerships and trust-based marketing strategies.


    Connect with Leo:

    Website: https://superhog.com/

    ** Take advantage of the FREE Screening of your STR Business for 60 days **

    Linkedin: https://www.linkedin.com/in/leo-walton-aa59bb25/


    The key moments in this episode are:

    00:00:00 - Misconceptions about Direct Bookings

    00:01:01 - Introduction to Trust Marketing

    00:02:39 - Importance of Trust Building

    00:05:56 - Leveraging OTAs as a Marketing Channel

    00:08:23 - Building Trust from Pre-Arrival to Post-Stay

    00:12:05 - Importance of Trust in Short-Term Rental Business

    00:13:51 - Maximizing Revenue and Repeat Bookings

    00:16:45 - Challenges Faced by Property Managers

    00:18:52 - Establishing a Brand and Local Networking

    00:21:29 - The Story Behind "Superhog" and Guest Misadventures

    00:23:48 - How to Engage with the Podcast

    00:24:30 - Conclusion and Next Steps

    00:23:48 - Importance of Listener Feedback

    00:23:48 - Teaser for Next Episode


    FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

    Show notes are available at:

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    25 mins
  • How to Transform Unhappy Neighbours into Allies to Keep the Peace for your Airbnb with Chris Cade
    Jun 17 2024

    Does the struggle with community resistance to Airbnb sound all too familiar? You may have been advised to simply follow the standard Airbnb route, only to find yourself frustrated and worried about potential problems with neighbors and the community. The lack of results can lead to stress and sleepless nights, leaving you feeling stuck and unsure of how to move forward. But what if there's a better, more effective way to overcome community resistance and create a thriving vacation rental business? Let's dive into proven strategies that can put your worries to bed and pave the way for direct booking success.

    I want to know that I know who's at my place. I want to know that my neighbors are happy and my places are safe in good hands and it's not being destroyed. And that, that's what success is to me. - Chris Cade

    In this episode, you will be able to:

    • Master direct booking strategies to increase occupancy and boost sustainable rental income.
    • Overcome community resistance to vacation rentals and Airbnb to expand your rental business.
    • Discover the power of niche marketing to attract ideal guests and maximize rental income.
    • Create compelling rental listings that stand out and attract more direct bookings.
    • Leverage local events and seasonal trends to optimize rental success and increase occupancy rates.

    My special guest is Chris Cade

    Chris Cade, the CEO of Saasberry and founder of Private B and B, brings a wealth of experience and creativity to the vacation rental industry. His journey into the business began over 25 years ago, driven by a passion for fishing and a vision to create lakefront cabins. Overcoming community resistance and navigating through regulatory challenges, Chris devised innovative solutions, ultimately leading to a successful direct booking initiative. His approach prioritizes building meaningful relationships with guests, resulting in a loyal following and a unique niche market within the industry. Chris's story is a testament to the power of personalized guest experiences and leveraging local connections for rental success.

    Connect with Chris:

    Facebook: www.facebook.com/PrivateBnb

    ** Take advantage of 15% off an annual subscription of PrivateBnB by using promo code: DBS head over - www.privatebnb.com/dbs for more details**


    The key moments in this episode are:

    00:00:00 - Overcoming Community Challenges

    00:04:14 - Early Days of Renting Cabins

    00:09:00 - Community Relationships

    00:11:47 - Niche Targeting and Ideal Guests

    00:13:33 - Challenges of Remote Properties

    00:14:09 - Discovering Niche Markets

    00:16:33 - Expanding to New Niches

    00:20:54 - Creating Private BNB

    00:25:27 - The Non-Commercial Market

    00:26:59 - Direct Booking Success

    00:27:27 - Special Offer for Listeners

    00:28:10 - Connecting with Chris

    00:28:28 - Sharing Stories

    00:29:25 - Taking Action

    00:29:34 - Closing Remarks


    FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

    Show notes are available at: https://directbookingsuccess.com/podcast/

    Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

    Join...

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    30 mins
  • Starting an Online Travel Agency in Canada to Help Hosts with Dany Papineau
    Jun 10 2024

    Are you ready to hear about an unexpected journey that led to the creation of an online travel agency in Canada?

    Get ready to be surprised as Dany Papineau shares his story of starting the very first Canadian booking platform called We Chalet. You won't believe the twists and turns that led him to carve out a niche in the travel industry that no one saw coming. Stay tuned to find out how this new approach is revolutionizing the way hosts and property managers connect with travelers. This is a story of determination, innovation, and a quest to bring the world closer to nature. Don't miss out on this unique and inspiring tale of entrepreneurial success.

    We connect together to nature adventure. It's a group, usually. It's always with people. And the chalet is like the emotion that you have. You know, you're with a loved one, you're chilling. You're, like, usually connected to some outdoor activity, nature. So for me, this is the idea of the brand is like, we connect together to nature - Dany Papineau


    My special guest is Dany Papineau


    Dany Papineau, the founder of We Chalet, is a seasoned property manager and a notable figure in the Canadian short-term rental sector. With a background in the film industry, Dany's foray into short-term rentals commenced with the unexpected success of his initial property on Airbnb. This propelled him into the role of a sought-after virtual property manager. Recognizing the limitations of urban-centric platforms for properties located in natural settings, Dany's entrepreneurial acumen led to the creation of We Chalet, marking a significant stride as the first Canadian booking platform. His practical understanding of the challenges faced by hosts and property managers, along with his forward-thinking approach, establishes Dany as a pivotal voice in the industry.


    In this episode, you will be able to:

    • Discover the Insider Tips for Starting an Online Travel Agency in Canada.
    • Learn Effective Strategies for Direct Bookings to Maximize Your Vacation Rental Revenue.
    • Master Simplified Taxation Techniques for Short-term Rentals to Save Time and Money.
    • Uncover the Key Considerations for Choosing the Right Property Management Software.
    • Explore Innovative Ways to Market Vacation Rentals on Niche Platforms for Global Reach.


    Connect with Dany and WeChalet:

    LinkedIn: https://www.linkedin.com/in/danypapineau/

    Explore WeChalet at: https://wechalet.com/en/

    **Take advantage of WeChalet’s FREE Host Onboarding and Importation of your Airbnb listings. More details on their website**


    The key moments in this episode are:

    00:00:00 - Introduction & Background

    00:02:00 - Dany's Journey into Short Term Rentals

    00:07:43 - Legal Battle with the Canadian Government

    00:10:43 - Evolution of Vacation Rental Market

    00:13:15 - Host-Centric Approach of We Chalet

    00:13:29 - The Importance of Multiple Booking Locations

    00:14:45 - WeChalet: A Solution for Property Managers

    00:17:53 - Challenges of Being an OTA

    00:20:00 - Differentiating WeChalet

    00:25:25 - Expansion and Collaboration

    00:26:16 - Property Manager Integration

    00:26:47 - Global Expansion

    00:27:31 - AI Implementation

    00:28:11 - Heart-Led Approach

    00:29:00 - Next Episode Preview


    FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

    Show notes...

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    30 mins

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