Digital Marketing Gyaan By cover art

Digital Marketing Gyaan

By: Prince Kumar Singh
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  • Summary

  • In this channel, our host Prince Kumar Singh keeps on sharing useful information, tools, case studies and latest updates for businesses on using Digital and Social Platforms effectively which can help in increasing their brand and sales. We also interact with industry experts and learn the best practices that are implemented by them in different digital marketing specializations and sectors. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm
    Prince Kumar Singh
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Episodes
  • The Power of Personalization: Tailoring Experiences for Every Customer with Jason Friedman

    The Power of Personalization: Tailoring Experiences for Every Customer with Jason Friedman
    Apr 26 2024

    Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose and energy to work smarter and live better using his proprietary Kinetic Customer Formula™.

    He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping ecommerce businesses crush it on Amazon and other online marketplaces.

    He was named Ernst and Young’s Entrepreneur of the Year for business services in 2009.


    Download your free copy of Unleash the Power of Unreasonable and Create A Legion of Fans- https://gift.cxformula.com/prince
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    29 mins
  • How AI can align B2B sales and marketing for revenue growth with Nathan Schlaffer

    How AI can align B2B sales and marketing for revenue growth with Nathan Schlaffer
    Apr 15 2024

    With over a decade of experience as a marketer at B2B technology and SaaS companies, he loves the process of empowering B2B marketing and sales teams to reach their revenue goals with innovative AI-driven solutions.

    MarketMate AI is a platform for personalizing content for B2B buyers so it resonates, converting more customers and shortening sales cycles.
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    19 mins
  • First 90 Days Digital Marketing plan for E-Commerce Startups with Amy Zwagerman

    First 90 Days Digital Marketing plan for E-Commerce Startups with Amy Zwagerman
    Mar 31 2024

    Amy Zwagerman is a seasoned marketing executive with 25+ years of professional experience in media & entertainment, consumer products, and omni-channel distribution and sales. In 2016, she founded the Launch Box, a boutique marketing services firm where she has served as an advisor, mentor and Fractional CMO to thousands of startups. Her advice has been featured in numerous industry publications including the American Marketing Association and Markitors.


    SHOW NOTES:

    KPI Calculations

    Total Revenue - Total of Sales across all of your Sales Channels

    Net Revenue (Gain or Loss) - Total Revenue - Total Expenses

    AOV (Average Order Value) - Total Revenue / Number of Transactions

    Conversion Rate - Number of Transactions / Number of Visitors

    MER (Media Efficiency Ratio - Total Revenue / Total Paid Ad Spend

    ROAS (Return on Ad Spend) - Total Revenue Attributed to ac Campaign / Cost of Campaign)

    CAC (Customer Acquisition Cost) - Expenses / Number of New Customers

    The Launch Box FREE E-Commerce Performance Tracker. Download copy of Free E-commerce Performance Tracker here: bit.ly/tlbperformancetracker
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    33 mins
Marketing Economics
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