Get ready as we take a trip down memory lane… 

We’ve got a bit of a different episode for you this time. We’re sad to say that Jason, our VP of Marketing, will be leaving Metadata. So we thought this would be a great opportunity to look back at Metadata’s marketing highlights, challenges, mistakes, and fun stories from behind the scenes of DGU.  

Join us for a bittersweet farewell as we swap stories and sum up all the lessons we’ve learned over the past few years of Jason’s reign over the marketing team.  

This podcast will be taking a pause after this episode – so watch this space for updates!  

Find out: 

• The DGU origin story 
• How Jason hired Mark 
• What we learned from our time running DGU

0:00 – 1:33 Intro 

1:33 – 4:13 Jason’s announcement  

4:13 – 5:35 How Jason found his first startup experience  

5:35 – 8:16 How working at Metadata compares to his previous roles 

8:16 – 12:56 The DGU podcast origin story 

12:56 – 17:13 The story behind Jason hiring Mark 

17:13 – 20:26 Metadata’s experiments with LinkedIn video 

20:26 – 24:03 Metadata’s LinkedIn strategy 

24:03 – 25:18 How Jason and Mark became the faces of Metadata  

25:18 – 32:56 How Metadata dipped its toes into marketing with celebrities 

32:56 – 36:31 How Metadata partnered with DGMG 

36:31 – 46: 20 Top moments from the marketing team’s retreat  

46:20 – 1:02:32 The not-so-great moments of marketing Metadata  

1:02:32 – 1:05:42 Goodbye from Jason  

We’d all love customers to have zero objections to buying from us, but overcoming sales objections is a key part of any sale.  

How we handle those objections makes all the difference between gaining a new customer and losing one.  

The truth is that sales objections are nothing to be afraid of. In fact, they’re a window into potential customers’ thoughts – and those thoughts can inspire great marketing content. In this episode of DGU, we talk about our own experiences with sales objections and how we turn that into valuable content to help win sales in the future. 

Find out: 

• How we identify sales objections 
• Ways to overcome them 
• How to use objections for marketing content 

To learn more, check out the full episode for tips on turning sales objections into high-value content.  

• 0:00 – 4:46 Intro 
• 4:46 – 8:08 What is objection handling? 
• 8:08 – 10:57 Objections vs. competition in the market  
• 10:57 – 12:24 How to decide which objections to address 
• 12:24 – 15:41 Objections we’ve dealt with at Metadata  
• 15:41 – 18:16 Why you need consistent responses to sales objections 
• 18:16 – 20:19 How to talk about objections in Leadership meetings  
• 20:19 – 24:15 How Metadata responds to objections in marketing  
• 24:15 – 28:33 Content you can create from objections 
• 28:33 – 29:07 Why we focus more on renewal rates than new sales  
• 29:07 – 37:28 Recent content we’ve created from sales objections  
• 37:28 – 39:30 How Metadata created a landing page to address sales objections  
• 39:30 – 40:17 Outro 

The number one goal for demand gen marketers has always been generating pipeline and revenue. 

However, times are changing and more of us are now required to focus on staff retention. Given the economic climate, it’s understandable but, for many, it’s unfamiliar territory. 

So, where do we start? 

In this episode of DGU, Mark and Jason discuss how they’re prioritizing customer retention as a marketing team, what they do to try and improve retention and what they’ve learned along the way. 

Tune into the episode for a 101 on Net Retention Rate (NRR) and Gross Renewal Rate (GRR), why it’s a focus right now and an outline of Metadata’s approach. 

Find out: 

• How to define NRR and GRR and why it’s important 
• The challenges affecting NRR and GRR 
• How Metadata prioritize customer retention 

0:00 – 0:27 – Introduction 

0:27 – 2:49 - Jason’s wacky episode idea 

2:49 – 4:37 - Customer retention is unfamiliar territory 

4:37 – 5:53- Let’s define NRR and GRR 

5:53 – 7:22 - Why NRR AND GRR? 

7:22 – 10:41 - Best-in-class retention 

10:41 – 18:03 - Why Metadata prioritize retention 

18:03 – 20:55 - The company’s number one goal 

20:55 – 28:59 - How Metadata are supporting NRR and GRR 

28:59 – 30:12 - Creating content that helps us overcome objections 

30:12 – 36:31 - Another funny story from Jason 

36:31 – 41:04 - Leveraging playbooks (and marijuana water) 

41:04 – 42:01 – Outro