Dare to Launch  By  cover art

Dare to Launch

By: Jeff Walker
  • Summary

  • I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.
    Copyright Internet Alchemy
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Episodes
  • Building Your Money Machine with Mel Abraham
    Jun 18 2024

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    Join your hosts Chris Saunders and Jeff Walker in welcoming Mel Abraham to the show this week! Mel is a renowned entrepreneur, speaker, author, and expert in the field of financial freedom. A recurring theme this season has been the reality that entrepreneurship, and really success in general, is hardly ever a straight line. And Mel’s story is yet another fascinating testament to that truth. In recounting his difficult journey from a working-class childhood to multi-millionaire entrepreneur, it seems like almost every major success was prelude to a period of difficulty. And instead of getting beaten down by these hard moments, he chose to pick himself up, learn from his mistakes, and push forward. Realizing he’d worked so hard he missed out on years of his son’s childhood was the first blow. Losing millions to a Ponzi scheme was the second. Discovering he had bladder cancer in 2019 was the third. But he was able to navigate all of the above and more because of his lifelong commitment to building what he calls the Money Machine. In today’s chat, Mel acts as financial guru and walks Jeff and Chris through how he built the money machine that has saved his life multiple times over. Even if you’re already a pro at money management, Mel’s story is a fascinating case study in self-awareness, proactive thinking, and the triumph of the human spirit. We highly recommend picking up a copy of Mel’s new book “Building Your Money Machine.”

    Key topics discussed:

    • Money and Freedom: Mel discusses the popular misconception that money will bring you freedom and happiness in life, and how that’s not always the case.

    • The Value of Hardship: As has become a theme this season, Mel shares some important hardships and how they helped him become a better person.

    • Financial Harmony: Another popular misconception is the idea of work-life balance. Mel reframes this concept as “financial harmony,” why it’s different, and how it works.

    • Talking About Money: Many people are afraid to even discuss money and as Mel sees it, breaking down that barrier is the first step to financial liberation.

    • Resisting Temptation: When revenue starts to come in, people tend to want to dramatically level up their lifestyles. Mel lays out the smart way to level up.

    Key takeaways:

    • Money is not the key to freedom. You can be rich and have no absolutely no control of your time or lifestyle.

    • Your relationship with money is literally a relationship. If you become passive in that dynamic, the relationship will wither.

    • You have to enjoy the journey to financial freedom or you won’t enjoy the end result. Rewarding yourself responsibly must be part of the process.

    • We need to assign a job description to every dollar we make before we earn it. That means understanding exactly where your money is going to go at all times.

    • We need to say “I will” instead of “I want.” Those declarations help you understand how all of your actions pull you closer towards achieving your goals.

    Resources Referenced in the episode:

    Mel’s book “Building Your Money Machine.”

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    1 hr and 16 mins
  • Marketing Humor: Stand-Up Comedy and Copywriting with Will Hamilton
    Jun 11 2024

    In today’s episode of Dare to Launch, Jeff Walker and Chris Saunders welcome the hilarious Will Hamilton to the show! Will is the founder of Fuzzy Yellow Balls, a hugely successful platform for online tennis classes taught by legends like The Bryan Brothers and Martina Navratilova. He’s also a bonafide stand-up comedian in Washington D.C., which is why today’s discussion centers around the connection between comedy writing and copywriting. In his experience, Will has found that humor can be a fantastic tool in copywriting when used correctly. He’s also found that joke structures mirror copywriting in a fascinating way, especially in terms of building and releasing tension. We also dive into the ways in which high-performance tennis mirrors high performance in the business world. And finally, Will shares a few golden nuggets he’s learned from churning out content over the years which we know you folks will really enjoy. As a skilled tennis player and entrepreneur, Will has tons of valuable insight into the mindset and discipline you need to put yourself out there and keep at it no matter what.

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    Key topics discussed:

    • Lessons from Tennis Pros: Working with tennis legends over the years has taught Will countless lessons about focus, discipline, and preparation.

    • Setting Goals: As Will started to find success as an entrepreneur, he found himself adjusting his goals and expectations to build the life he wanted to live.

    • Comedy and Copywriting: The craft of writing jokes is actually incredibly similar to the craft of writing copy. Will breaks down the similarities and differences.

    • The Content Grind: Will emphasizes that the only way to get better at making content is to keep at it, ignore the haters, and use the helpful comments to get better.

    Key takeaways:

    • Certainty is a Necessity: Starting out as an entrepreneur is tricky, but you have to believe in yourself extra hard to overcome those initial struggles.

    • Play the game you want to win. Running a billion-dollar business involves massive sacrifice, so make sure you set the bar at the right level for you and your goals.

    • Humor is Valuable: If you’re able to be appropriately funny in a presentation or in your marketing you’ll stand out from the crowd.

    • Nobody Cares About You: Be willing to not be the best in the world right away. If your content flops, nobody saw it. Keep trying, tweaking, and reframing your ideas.

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    1 hr and 10 mins
  • Cultivating Resilient Leadership
    Jun 4 2024

    Join your hosts Chris Saunders and Jeff Walker this week as they dive into an evergreen topic: mental resilience. Growing Product Launch Formula from a one-man operation to a robust 40-person team has taught Jeff countless lessons about leadership, communication, and organizational flow. And like any business venture, there have been peaks and valleys along the way. One of the biggest factors in Jeff’s success has been his ability to maintain a sense of mental resilience through thick and thin. Key to today’s discussion is a concept from the great Jim Collins book “Good to Great”: the Stockdale Paradox or “Stockdale Moment” as Jeff calls it. Collins believes that in difficult moments, great organizations and leaders thrive by maintaining unwavering belief in their mission and tackling challenges head-on. This idea has been a kind of north star for Jeff in times of struggle, with the COVID-19 pandemic serving as an important example. Jeff looks back on the hysteria and uncertainty of 2020, and how he tackled that moment of disorder and shepherded his company to the other side. He also offers up some other nuggets of wisdom he learned from traveling to Richard Branson’s island, from listening to Ex-Navy SEAL Jocko Willink’s podcast, and from reading Victor Frankl’s “The Man’s Search for Meaning.” Above all, Jeff explains that the key to resilient leadership is maintaining a progressive, forward-thinking perspective.

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    Key topics discussed:

    • The COVID-19 Pandemic: Jeff recalls the difficulties that Product Launch Formula went through in 2020 and how he was able to move forward.

    • Organizational Communication: In difficult times, Jeff believes strongly that we need to be able to emote and discuss freely within our organizations.

    • Jeff’s Love of Meditation: Jeff’s daily meditation practice has a ripple effect on how he acts in every situation throughout the day.

    • Perspective vs. On-the-Ground Knowledge: As the leader of the company, Jeff reflects on how he now has more perspective, but less information on the daily happenings of the company, and how leaders must be able to balance these two opposing forces.

    • The Stories We Tell Ourselves: We’re all constantly creating self-mythologies about our lives. Jeff believes that we have the choice to make these narratives solution-based instead of problem-focused.

    Key takeaways:

    • Mental resilience is experiencing a setback and understanding that it’s an event, it’s not who you are.

    • We need to address problems, but we can’t dwell on them. How do we move forward?

    • As you move higher up in a company, you’re responsible for less daily tasks, but you’re responsible for more time. You have to become a visionary.

    • We have to remain inspired and positive at all times. Then when adversity rears its head, we’re ready to take it on.

    • True leaders must adopt a servant mentality. How can we best serve our team and our company?

    Resources Referenced in the episode:

    “Good to Great” by Jim Collins

    “The Man’s Search for Meaning” by Victor Frankl

    Jocko Willink’s podcast “Jocko Podcast”

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show more Show less
    35 mins

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