• Contractors’ Sustained Growth Secret: Why Trust & Culture Matter More Than You Think with CertainPath’s Brandon Marshall

  • Feb 23 2024
  • Length: 49 mins
  • Podcast

Contractors’ Sustained Growth Secret: Why Trust & Culture Matter More Than You Think with CertainPath’s Brandon Marshall

  • Summary

  • The contracting industry is an interesting place these days if you’re in the social media world. The bro culture is here. It’s filled with silver-tongued “gurus” driving exotic cars and taking private jets. There’s absolutely nothing wrong with enjoying success, but it gives others the wrong impression. It celebrates the individual when it takes so much more than ONE person to build a big, profitable company. Service to others is the secret to long-term success in home services. In this show, CertainPath’s Director of Training Brandon Marshall sat down to discuss why the very best contracting companies, those who steadily and profitably grow year after year, do so thanks to their cultures rooted in trust. But how do you build that trust? How do you build that culture? Those questions are answered, and Brandon also shares insight like: · The TWO interview questions you must ask every time.· When’s the right time to fire a team member.· Without recognition, you’ll never get your people’s very best.· How to engage with your employees that will immediately build loyalty.· What ONE tweak in how you treat your team can increase production 200%.· How to be vulnerable—and why it’s important—while also holding others accountable.· Why you should change the way you look at mistakes.· Why you should never be the smarted or most talented person in your company.· And so much more. Pricing matters. Operations matters. Sales matters. Marketing matters. But they’re job functions. Behind each of those departments is people. People who need to be led and grown. It’s those people who will allow you to build your business stronger—but only if you provide the right culture, one founded on trust. Show NotesThe Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information. FOLLOW CERTAINPATH:Facebook: https://www.facebook.com/CertainPathLinkedin: https://www.linkedin.com/company/certainpathInstagram: https://www.instagram.com/certainpath/ Thank you to our sponsors:ShuBee. Avoid costly clean ups on the job site with ShuBee’s high-quality shoe covers, gloves, coveralls, and surface protection products. ShuBee products are specifically designed for home service professionals to keep your work environment clean and showcase your professionalism. Made from strong, durable materials that won't rip or tear, our products ensure maximum protection. We know that your time is valuable, and that's why we make it our mission to provide you with the tools you need to get the job done quickly and efficiently. Keeping your client’s homes and floors clean can be a hassle. Try ShuBee today and avoid the hassle. Use code CP10 to get 10% off all ShuBee products. Visit shubee.com, that's s-h-u-b-e-e.com, to check out our great products. Goodman. There is a good reason that Goodman® is one of the biggest names in cooling, heating, and energy-efficient home comfort. The brand has been around for over four decades, continues to produce one of the best values for high-quality HVAC equipment in the industry, and is easy to sell, install and maintain. Goodman’s continuous efforts have helped contribute to the success of many HVAC contractors, like you. Goodman produces a complete line of residential ducted split systems and packaged units. The company’s product line is supported by numerous technology enhancements, including the award-winning AlumaFin7™ evaporator coil. This evaporator coil provides an efficient option for installations in space-constrained homes. The drain pan and cabinet door design provide enhanced coil reliability, offering homeowners the peace of mind they deserve. Select Goodman equipment comes with ComfortBridge® technology, which allows the system to be connected to any 24-volt thermostat. With ComfortBridge, contractors have access to the CoolCloud app which helps connect, configure, and diagnose the system wirelessly. It’s no wonder millions of homeowners say, “Thank goodness for Goodman.®” Look for and be sure to “Follow” Goodman on LinkedIn, Facebook, Instagram and YouTube. Redesign. Feeling overwhelmed by the ever-changing world of digital marketing? Redesign.co is here to simplify it for you. We focus on what matters: getting your business seen online. With our expertise in effective digital marketing solutions like Google Paid Ads and local SEO, we help your services get the ...
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