Community College Marketing Master Class  By  cover art

Community College Marketing Master Class

By: Interact Communications
  • Summary

  • Marketing for community colleges is tough! But after 25 years of working solely with two-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.
    © 2023 Community College Marketing Master Class
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Episodes
  • Spilling the Secrets on Media Prefs
    Jul 18 2023

    In this episode, our content specialist, Rachel Rosen-Carroll and Executive Director of Media Prefs, Jamie Wagner share what exactly has been going on with the new and improved Media Prefs survey and how it will make it easier to hear from your students to make necessary changes in marketing, customer service and enrollment. 

    Media Prefs has been around for 17 years and Jamie has been working alongside a development team to not only improve the survey experience for colleges, but to also improve visualizations. Listen in to hear how this living lab of data will change your marketing, enrollment and customer service by getting feedback straight from your community college students.

    Learn more at: The Inside Scoop to Boost Enrollment

    1:07: Set a Goal with our Survey Calculator 
    2:35: Single Sign On for Students
    4:11: Winner, Winner Chicken Dinner select a winner right in the platform
    7:05: Start and Stop Feature
    8:42: Logic-Based Questions and Billing Ease
    11:49: What makes Media Prefs Special 
    13:38: How it works


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    17 mins
  • Unifying Multi-College Communication Efforts for Community Impact with Cañada College, College of San Mateo, and Skyline College
    Jun 20 2023

    From COVID crisis communications to sharing Facebook logins to campaigns for free college, there is nothing we can't do as a team and the San Mateo Community College District colleges show us how it's done on this episode of the Community College Marketing Masterclass.

    This episode was recorded in Universal City, CA at the April 2022 CCPRO conference and features: 

    • Megan Rodriguez Antone, Cañada College Director of Community Relations and Marketing
    • Dave Mclain, College of San Mateo Director of Community Relations & Marketing
    • Cherie Colin, Skyline College Director of Community Relations and Marketing

    4:00 - Introduction of Guests from San Mateo Community College District

    6:05 - The Origin Story of SMCCD’s Collaboration 

    11:00 - Coordinating Resources and Capacity … even by sharing Facebook Admin Access

    12:40 - Meeting Cadence for Staying in Sync and Leaning into Action

    14:56 - Added Bonus: Personal Professional Development

    16:08 - Implementing Campaigns Under a District Umbrella 

    21:00 - Chancellor and President Input and Involvement

    24:00 - Collaboration within College Teams 

    26:45 - Advocacy and Confidence in group collaboration through continued success

    30:43 - Round Robin: What is it like working at a community college? 


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    33 mins
  • Madera Community College's Million Dollar Vision
    Sep 19 2022

    In this episode, Dr. Pam Cox-Otto of Interact Communications hosts a conversation with Dr. Angel Reyna, president of Madera Community College, which recently won the Lumina Foundation's Million Dollar Community College Challenge. They are joined by Lumina Foundation's Shauna Davis, Mary Lapen Pope, and Tracy Chen. Dr. Reyna shares Madera's vision of the impact they aim to have on their community and students through delivering a message that elevates Madera's students' incredible resilience and how the college can help them reach the next level of their potential.

    Be sure to check out Madera Community College's video submission for the Challenge, featuring the touching story of Madera student Marisela Maciel.

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    33 mins

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