In this episode, Branda and Melanie welcome Lauren Fulton, a passionate educator and innovative entrepreneur, to discuss the power of collaborations. Lauren shares her experience co-hosting the Teacher Seller Summit with her business partner, Brooklyn, and how their partnership has helped them generate nearly a million dollars in revenue for fellow educators. They delve into the advantages of collaborating, such as playing to each other's strengths, sharing the workload, and having a support system during challenging times. Lauren also offers insights on participating in summits and bundles, highlighting the benefits of exposure, brand awareness, and building connections with other sellers.

Tune in as they discuss:

1. The benefits of collaborations and partnerships in the teacher-seller space.
2. Advice for participating in summits and bundles to gain exposure and build connections.
3. An overview of the upcoming Teacher Seller Summit and its unique interactive format.

Connect with Lauren:
Instagram https://www.instagram.com/thelaurenfulton/
Youtube https://www.youtube.com/channel/UCQVU1qiUBl0UTSdUhB1mE0A
Podcast https://therebrandedteacher.buzzsprout.com/

Teacher's Seller Summit https://rebrandedteacher.kartra.com/page/hM1199

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.

Tune in as Branda discusses:

1. What's a soft opt-out and how it differs from a full unsubscribe.
2. How to implement soft opt-outs depending on the email marketing platform used.
3. Pros and cons of soft opt-outs.

Mentioned in the episode:

• Launch Copy https://www.therelevantcollective.com/launch-copy

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

In this episode, Melanie opens up about her initial struggles with hiring help for her business and shares invaluable insights on how to avoid common pitfalls. As summer approaches, business dynamics change, making it the perfect time to consider bringing in extra help. Melanie dives into the mistakes many entrepreneurs make when hiring their first (or fifth) contractor, emphasizing the importance of clarity in what you're hiring for and how to delegate tasks effectively. Tune in for tips on hiring right, creating efficient systems, and preparing for a successful partnership with your new team member.

Tune in as Melanie discusses:

1. Common mistakes in hiring and how to avoid them.
2. Preparing for hiring through time audits and SOPs.
3. Effective onboarding and communication plans.

Mentioned in the episode:

• Hiring Highway Live Workshop on June 6th! https://duxburydigital.thrivecart.com/hiringhighway
• Free SOP Template: https://duxburydigital.thrivecart.com/tpt-sop/

________________________________________

CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital

CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective