Built To Grow Fitness Business  By  cover art

Built To Grow Fitness Business

By: Tim Lyons and Randy Angsten Tim Lyons Randy Angsten
  • Summary

  • We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

    2019 - 2023 Built To Grow
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Episodes
  • Action Trumps Perfection
    May 9 2024

    Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes?

    Of course, you have.

    But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions often lead to greater success than detailed plans that never get off the ground.

    That’s exactly what Tim and Randy dive into in this episode as they discuss "perfection paralysis" — a common trap for many gym owners. They break down the psychology of decision-making and the high costs of indecision.

    They also share how simple, daily decisions reflect our ability to tackle bigger challenges. Plus, they share tips on how to stop hesitating and how making fast decisions has driven their business growth.

    Got something you've been putting off, waiting for the perfect conditions? Tune in to learn how to break free from perfectionism and why making a move — any move — is better than standing still.

    Let’s dive in!

    Key Takeaways:

    • Intro (00:00)
    • Importance of taking imperfect action (00:35)
    • Real-world business adaptations and outcomes (04:58)
    • Decision-making speed as a success indicator (05:09)
    • Detailed discussion on decision-making in business settings (09:01)
    • Price adjustment decisions (13:57)
    • Recap (16:27)

    Additional Resources:

    - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

    - Join the waitlist for tickets to the 2024 FitPro Growth Summit

    - Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

    - An app designed for semi-private training - Semi Private Pro

    - Business Accelerator Program winninggym.com/call

    - Learn more about The Iron Circle

    - Jump on a call with Randy

    ---

    If you haven't already, please rate and review the podcast on Apple Podcasts!

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    17 mins
  • The Book That Rewired My Brain
    May 7 2024

    Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart.

    That’s often because you're still in the self-employed phase, dreaming of truly becoming a business owner.

    If you're eager to make this dream a reality and experience the joy of financial freedom — where you're not just trading time for money — then this episode is a must-listen.

    Tim was once where you are now, and one of the things that helped him shift his approach to business management was the book ‘Cashflow Quadrant’ by Robert Kiyosaki. This book literally rewired his brain, and it might just do the same for yours.

    In this week's conversation with Randy, they dive into insights from 'Cashflow Quadrant,' focusing particularly on the importance of understanding the different income quadrants and how to transition from being self-employed to becoming a business owner.

    They'll discuss developing effective systems and strategies for gym owners, aimed at optimizing operations and enhancing profitability. Plus, they share practical tools and strategies to help you shift from day-to-day operations to overseeing a self-managing business.

    Tune in and let them show you how to scale your business and achieve true independence.

    Key Takeaways:

    • Intro (00:00)
    • Growth Summit Chicago (00:56)
    • Significance of ‘Cashflow Quadrant’ (03:36)
    • Explanation of business quadrants (10:47)
    • Strategies for transitioning to business owner (11:50)
    • Benefits of systematic business operations (19:38)
    • Recap (26:03)

    Additional Resources:

    - Join the waitlist for tickets to the 2024 FitPro Growth Summit

    - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

    - Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

    - An app designed for semi-private training - Semi Private Pro

    - Business Accelerator Program winninggym.com/call

    - Learn more about The Iron Circle

    - Jump on a call with Randy

    ---

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    Show more Show less
    29 mins
  • Bull$#!t Claims In The Industry
    May 2 2024

    Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust?

    They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money.

    And this is just one example of the hundreds of insanely tempting claims we hear every day. But remember, if something sounds too good to be true, it probably is.

    In this week’s episode, Tim and Randy pull back the curtain on fitness marketing tactics that are exactly that – too good to be true. They expose the common traps that many gym owners fall into, chasing after quick fixes.

    They'll share insights from their experiences, debunk outrageous claims you should never fall for, and reveal what truly works and genuinely matters in building a successful gym business.

    If you join them, you'll learn about the stages of market sophistication and how understanding them can save your gym from becoming another casualty of over-hyped marketing strategies.

    Ready to start building a marketing approach that truly reflects the value you offer?

    Tune in for the full episode and uncover the secrets to ethical and effective fitness marketing.

    Let’s dive in!

    Key Takeaways:

    • Intro (00:00)
    • We guarantee 1,000 leads or 1,000 clients (01:03)
    • It's too easy to win, but it's way easier to lose (05:55)
    • Ethical marketing (07:37)
    • Advantages of authentic business practices (11:27)
    • Recap (16:42)

    Additional Resources:

    - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

    - Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

    - An app designed for semi-private training - Semi Private Pro

    - Join the waitlist for tickets to the 2024 FitPro Growth Summit

    - Business Accelerator Program winninggym.com/call

    - Learn more about The Iron Circle

    - Jump on a call with Randy

    ---

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    Show more Show less
    17 mins

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