In this episode of Rethink Real Estate, host Ben Brady welcomes Eric Preston, a former real estate agent who has transitioned into a skilled digital marketer. Today, they delve into an essential topic for any real estate professional: lead generation. Moving away from the common practice of purchasing leads from platforms like Zillow, Eric advocates for a strategy that empowers agents to generate and own their lead flow. Throughout the discussion, Eric shares his insights and methods for creating a sustainable lead generation system that doesn't rely on external providers. This approach not only reduces dependency but also enhances the quality and engagement of leads generated. This episode is a must-listen for agents eager to take control of their marketing and lead generation efforts, offering practical advice and innovative strategies to boost their business. 🎯 Key Episode Highlights: • Eric Preston's journey from real estate agent to digital marketing expert. • The drawbacks of 'renting leads' and the benefits of generating your own. • Practical strategies for building and owning your lead generation process. • Tips for using digital marketing tools to enhance lead quality and engagement. 👉 Essential Listening for Real Estate Professionals: If you're looking to break free from the cycle of buying leads and want to establish a robust, self-sustaining lead generation system, this episode provides the roadmap. Be sure to like, subscribe, and share your thoughts or questions about lead generation in real estate in the comments section below! 👈 🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Eric Preston and Agent Launch: https://agentlaunch.com/ https://www.linkedin.com/in/ericbpreston/ https://www.youtube.com/@UC9a86UQjBgkVYBlHFLmm12A https://ericbpreston.com/ https://www.facebook.com/ericbryanpreston/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #ericpreston #realestatepodcast #rethinkrealestate #realtor #agent #marketing #zillowleads #benbrady #harcourtsauctions #agentlaunch