Have you ever wondered how LinkedIn can supercharge your book marketing strategy?

In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your online presence and engagement, making LinkedIn an essential part of your book marketing strategy.

Learn how to use LinkedIn as a powerful tool for book marketing and connecting with readers and industry experts.

Key takeaways:

• Learn how Mission, Message, and Movement can sharpen your book's message and attract more readers on LinkedIn.
• Build deeper connections and conversations around your book.
• Batch your content to maintain a consistent presence so you can focus on engaging your audience.
• Make a great first impression and convey your book’s message with a strong LinkedIn profile
• Comment, share, and link content to increase visibility and attract more followers

Tune in to harness the full potential of LinkedIn and elevate your book marketing game.

Take Sophie's quiz to discover "What Kind of LinkedIn User Are You?"

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Discover strategies for sustaining book sales and building influence in your niche. Listen as bestselling author Corey Poirier shares his valuable strategies for boosting your author influence to sell more books.

Key takeaways include...

• Network effectively to build credibility by connecting with thought leaders and offering value first.
• Promote continuously to sustain and enhance book sales through strategic relaunches and updates.
• Target bulk sales to businesses for significant volume sales opportunities.
• Maintain persistent marketing efforts post-launch to ensure ongoing visibility and success of your book.

This episode is chock-full of valuable insights for authors looking to extend their influence and keep their books in the spotlight.

Here's how to claim your complimentary copy of Corey's book "The Book of Public Speaking"

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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Want to build trust with your author brand?
Tune in to this insightful episode, where I interview branding expert Maya Gray, CEO of Daydream Design Firm. Maya brings her years of experience building Fortune 500 brands, sharing her invaluable strategies for authors looking to develop a holistic and impactful brand.

Key takeaways from this interview:

• Branding Beyond Visuals: Branding is 70% verbal and 30% visual. It's about the experience, not just the design and the logo.
• Consistency is Key: Consistent branding builds trust. Maya advises authors to solidify their core message, purpose, and niche to create a cohesive platform presence.
• Personal Brand vs. Book Brand: When should authors focus on building their personal brand vs. their book's brand? It depends on their long-term vision and goals.
• Common Branding Mistakes: These include trying to master all marketing channels at once and neglecting relationship building, which is crucial for retaining loyal followers.

And much, much more...
Tune in and discover strategies that transform your author brand into a legacy.

Download Maya's 7 Questions Brand Audit Workbook

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to
publish and sell their books in bulk.
Our mission is to empower you to establish yourself as a leading
authority in a niche market.
Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!
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