• Blueprints in Marketing: Learning from the Classics

  • By: Dietmar Fischer
  • Podcast

Blueprints in Marketing: Learning from the Classics By cover art

Blueprints in Marketing: Learning from the Classics

By: Dietmar Fischer
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  • Summary

  • Do you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great marketers. Btw: I generated the podcast with AI. The idea was that I myself wanted to learn about these great marketing stories. And I don't have time to read - but to listen ;)
    Dietmar Fischer
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Episodes
  • Smoking the Patriarchy: The Revolutionary 'Torches of Freedom' Campaign

    Smoking the Patriarchy: The Revolutionary 'Torches of Freedom' Campaign
    Aug 24 2023

    Dive into the transformative 'Torches of Freedom' campaign led by Edward Bernays in the 1920s. Explore how Bernays, influenced by Freudian psychology, reshaped societal norms and opened a new market for the American Tobacco Company. This episode takes you on a journey through the powerful intersection of marketing, psychology, and cultural revolution. Join us to discover how a masterful marketer can ignite more than just sales.

    This podcast was generated with the help of artificial intelligence. We do fact check with human eyes, but there might still be hallucinations in the output. Music credit: "Sunflower" by Lukrembo. Stay curious, and thank you for tuning in!
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    13 mins
  • The Dot.com Bubble: A Symphony of Success, Setbacks, and Strategy

    The Dot.com Bubble: A Symphony of Success, Setbacks, and Strategy
    Aug 15 2023

    Dive into the exhilarating world of the Dot.com Bubble in this episode of "Blueprints in Marketing: Learning from the Classics". Journey back to the late 1990s and early 2000s, exploring the rise, euphoria, and eventual burst of the internet startup frenzy. Discover how ambition and investor optimism led to monumental market valuations, only to culminate in a dramatic downturn that reshaped digital marketing. Unpack the lessons, strategies, and enduring impacts of this pivotal era in the online business world.


    This podcast was generated with the help of artificial intelligence. We do fact check with human eyes, but there might still be hallucinations in the output.


    Music credit: "Modern Situations by Unicorn Heads".
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    14 mins
  • Decoding the Classics: The 4 Ps of Marketing

    Decoding the Classics: The 4 Ps of Marketing
    Aug 12 2023

    Dive into the captivating tales of TechTonic and MotoZoom as we explore the timeless 4 Ps of Marketing: Product, Price, Promotion, and Place. From the luxury radios of the 60s to the thrilling motorcycle races in Japan, discover how these brands leveraged the foundational principles of marketing to achieve unparalleled success. Unpack the lessons from these stories and understand how the 4 Ps continue to shape today's dynamic marketing landscape. Join us for a journey that blends history, strategy, and timeless wisdom.

    This podcast was generated with the help of artificial intelligence. We do fact check with human eyes, but there might still be hallucinations in the output.

    Music credit: "Sunflower" by Lukrembo.
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    12 mins
Marketing Economics
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