If you’ve ever wondered what really moves the needle in business - beyond the latest marketing hack or viral trend - this episode is for you.

I’m diving into the one strategy that’s made me more sales than any other tactic I’ve ever tried: storytelling.

In this episode, I’m breaking down how sharing your story (and your clients’ stories) builds connection, trust, and loyalty - the kind that turns followers into real, paying clients.

I also catch you up on some of my recent adventures - from attending the Beauty Expo and exploring Vietnam, to launching new merch, growing my pet bull’s social media following (yes, really!), and hitting some exciting business milestones like securing a new podcast studio and nominating Wild West Bowling for an award.

But the heart of this episode is all about The Five S Framework - my go-to structure for storytelling that sells:

✨ Start: Set the scene and hook your audience
✨ Struggle: Share the challenge that makes your story relatable
✨ Switch: Reveal the moment that changed everything
✨ Solution: Show what worked - and why
✨ Significance: Leave your audience with meaning and a memorable takeaway

If you’re ready to make deeper connections, build trust, and sell in a way that actually feels good, this episode will show you exactly how to do it - one story at a time.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

At just 17, Gloria Hung started doing lashes out of her bedroom. Fast forward a few short years, and she’s the founder of Glow Artistry - a thriving Sydney-based salon, product line, and training academy generating over $400K before her 21st birthday.

Today I sit down with Gloria to uncover how she built her empire from scratch, the power of finding your niche, and the lessons learned from growing fast in a competitive industry.

Gloria shares the real story behind her journey - from undercharging and burnout to building confidence as a leader and educator. She opens up about the mindset shifts that helped her turn challenges into growth, and why specializing in anime lashes became the secret weapon that set her brand apart.

Inside this episode:
✨ How Gloria went from home-based hustle to running a six-figure salon and academy in under three years
✨ Why niching down (instead of doing it all) helped her stand out in a saturated market
✨ The biggest mistakes she made early on - and how she fixed them
✨ Gloria’s honest take on pricing, leadership, and self-belief in business
✨ Why quick, two-day lash courses are doing more harm than good — and what quality education really looks like
✨ How to turn passion, consistency, and courage into a thriving brand that lasts

Whether you’re a lash artist, salon owner, or aspiring beauty entrepreneur, this episode is packed with inspiration and grounded advice on what it really takes to build a standout beauty business from the ground up.

Connect with Gloria

Instagram: https://www.instagram.com/gloartistry.au/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

From high-powered lawyer to subconscious mind mentor, Jess Martin knows what it’s like to tick all the boxes on paper - and still feel stuck.

In this episode, I have a sit down with Jess to explore why success often feels like an uphill battle, even for ambitious, hard-working women. Jess shares how reprogramming the subconscious mind can dissolve self-sabotage patterns, unlock confidence, and create success without burnout.

Together, we unpack how beliefs formed in childhood and reinforced over time can quietly drive our decisions, energy, and self-worth - and how awareness is the first step to changing it all.

Inside this episode:
✨ Why mindset work isn’t “fluff,” but the foundation of sustainable success
✨ How subconscious programming can hold you back (even when you’re doing everything right)
✨ Jess’s practical tools for creating spaciousness and emotional regulation in busy schedules
✨ Understanding visibility wounds and how they affect your brand, leadership, and self-expression
✨ The power of identity work, mental rehearsals, and affirmations in re-aligning with your goals
✨ How balancing your feminine and masculine energies leads to flow, clarity, and ease

Whether you’re leading a team, building a brand, or simply striving to show up as your best self, this conversation is a masterclass in mindset, energy, and embodiment.

Connect with Jess

Instagram: https://www.instagram.com/jessmartin__/

Sleep meditation: https://www.jessmartin.com.au/products/p/sleep-meditation-to-attract-wealth-and-success

Abundant and Aligned Podcast: https://abundantandaligned.buzzsprout.com/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/