This One Strategy Made Me More Sales Than Any Other Tactic

If you’ve ever wondered what really moves the needle in business - beyond the latest marketing hack or viral trend - this episode is for you.

I’m diving into the one strategy that’s made me more sales than any other tactic I’ve ever tried: storytelling.

In this episode, I’m breaking down how sharing your story (and your clients’ stories) builds connection, trust, and loyalty - the kind that turns followers into real, paying clients.

I also catch you up on some of my recent adventures - from attending the Beauty Expo and exploring Vietnam, to launching new merch, growing my pet bull’s social media following (yes, really!), and hitting some exciting business milestones like securing a new podcast studio and nominating Wild West Bowling for an award.

But the heart of this episode is all about The Five S Framework - my go-to structure for storytelling that sells:

✨ Start: Set the scene and hook your audience
✨ Struggle: Share the challenge that makes your story relatable
✨ Switch: Reveal the moment that changed everything
✨ Solution: Show what worked - and why
✨ Significance: Leave your audience with meaning and a memorable takeaway

If you’re ready to make deeper connections, build trust, and sell in a way that actually feels good, this episode will show you exactly how to do it - one story at a time.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/