In this episode, Steven Morris and Bob Burg discuss:

• The ROI of focusing on giving value 
• The difference between value and price 
• The law of compensation 
• Putting people first while you influence
• Why it’s important to be authentic 

Key Takeaways:

• When you focus on serving others, they will trust you and would want to get to know you. Eventually, they’ll want to do business with you and tell others about you. This is the practical value of putting your focus on giving. 
• The law of value says, that your true worth is determined by how much more you give in value than you take in payment. There’s a difference between price and value - price is a number, while value is the relative worth or desirability of something. Money is an echo of value, the thunder to value’s lightning. 
• The law of compensation states that your income is determined by how many people’s lives you touch and how well you serve them. This means that the more people we touch with the value that we provide, the more money will be rewarded to us. 
• Your influence is determined by how abundantly you place other people’s interests first. When planning a marketing campaign, always put front and center into your mind that it’s not about you, it’s about them. Show them how they will be better off doing business with you.  
• Strive to always grow towards a better version of yourself and show authenticity. The most valuable gift you can offer is yourself. All of the skills, knowledge, and experiences you’ve gained are very important but it will be all for nothing without your true authentic core. 

"Shifting your focus from getting to giving - constantly and consistently, providing immense value to others understanding that doing so is not only a more fulfilling way of conducting business, it's actually the most financially profitable way as well." —  Bob Burg

Bob Burg’s book recommendations: 

Connect With Bob Burg:

Website: https://burg.com/

Facebook: http://www.facebook.com/burgbob

YouTube: http://www.youtube.com/user/burgcommunications

LinkedIn: http://www.linkedin.com/in/bobburg

Instagram: https://www.instagram.com/realbobburg/

Twitter: http://www.twitter.com/bobburg 
  

Get "The Beautiful Business" book by clicking on this link: https://the-beautiful-business.com/

Connect With Steven Morris

Website: https://matterco.co/

LinkedIn: https://www.linkedin.com/in/stevenmorris111/

Instagram: https://www.instagram.com/matter_smorris/

Twitter: https://twitter.com/StevenMMorris

In this episode, Steven Morris, Denise Lee Yohn, and Adam Bryant discuss:

• Creating a purpose statement and tracking your progress 
• Is your purpose statement a part of the strategy or just a marketing exercise? 
• Why we shouldn’t generalize about the workforce 
• Creating a fusion of strategy, purpose, and values as a business leader

Key Takeaways:

• Almost every business will claim that they have a clearly defined purpose that’s integrated with their core business strategy. However, those same businesses don’t prioritize tracking their progress on their purpose. This suggests that businesses don’t take their purpose statement as seriously as they thought. 
• Most business leaders are much more concerned with what they say their purpose is than what their purpose really is and according to a survey, business leaders feel like their purpose statement is more of a PR exercise than a business strategy. 
• We need to be careful about generalizing about workforces in general. Not every employee has the luxury of wondering whether there’s an alignment in purpose or values. Some workers are in their offices because they need a paycheck and nothing more. 
• Creating made up of the strategy, the purpose, and the values of the company is not the job of the marketing department, but that of the CEO of the company. Creating unity between those three means that the leader has to be the one creating direction. 

"You as an organization, you as a leader, or you as a person, need to play an invaluable, irreplaceable role in this world. And your purpose statement enables you to articulate what that role is: why you do what you do" —  Denise Lee Yohn 
 

 "We need to open up the conversation about the fact that employees bring their own purpose. Purpose is ultimately about narrative. It's about storytelling. And we all create our own narratives around purpose in our lives and what we do things for." —  Adam Bryant 

Connect With Denise Lee Yohn:

Website: https://deniseleeyohn.com/

Facebook: https://www.facebook.com/deniseleeyohn

YouTube: http://www.youtube.com/user/dyohn1

LinkedIn: http://linkedin.com/in/deniseleeyohn

Connect With Adam Bryant:

Website: https://adambryantbooks.com/

Email: adam.bryant@excoleadership.com

Twitter: https://twitter.com/adambbryant

LinkedIn: https://www.linkedin.com/in/adambryantleadership/

Get "The Beautiful Business" book by clicking on this link: https://the-beautiful-business.com/

Connect With Steven Morris

Website: https://matterco.co/

LinkedIn: https://www.linkedin.com/in/stevenmorris111/

Instagram: https://www.instagram.com/matter_smorris/

Twitter: https://twitter.com/StevenMMorris

In this episode, Steven Morris, Charlotte Lockhart, and Michael Bungay Stanier, discuss:

• How employers should partner with employees 
• Three elements that need to be balanced to make a goal that matters
• Why does your goal need to be daunting? 
• Lessons learned from the pandemic for employers 

Key Takeaways:

• As employers, we have to remember that we borrow our people from their lives. Someone has a life and they bring it to their workplace. In order for our businesses to operate, we need to partner with our people, but we must only partner with a part of their life and not the whole. 
• There are three elements that need to be balanced in order to make a goal that matters to you. The goal needs to be thrilling, meaning it excites you while at the same time, it has to be balanced against the fact that it is important. This means that it has an element of giving back to the world. 
• Your goal has to be important, thrilling, but also, daunting. When looking at your goal, you’ve got to ask the question of “is this a place where I’m going to learn, grow and stretch?” We unlock our greatness by working on hard things, so you have to work on hard things. 
• The pandemic granted us some insights into what the future of work could be. Most importantly, we’ve got to ask employees what would work best for them and listen and implement changes that make a difference. Design your business for all the people that it matters to, which is your customers but also your own people.   

"Understanding that moving forward as businesses, we cannot operate without partnering with our people. When you partner with someone, you partner with their entire life, but you're only entitled to part of it." —  Charlotte Lockhart

“If you don't have the right goal, it doesn't matter how smart it is. It doesn't matter how good or wonderful your measurableness is if you're working on the wrong things… We unlock our greatness by working on the hard things, you have to pick the things that are thrilling and important.” - Michael Bungay Stanier 

Connect With Charlotte Lockhart:

Website: https://www.4dayweek.com/

LinkedIn: https://www.linkedin.com/in/charlottelockhartnz/

Connect With Michael Bungay Stanier:

Website: https://www.mbs.works/

Books: https://www.amazon.com/stores/author/B002QK41GQ

Get "The Beautiful Business" book by clicking on this link: https://the-beautiful-business.com/

Connect With Steven Morris

Website: https://matterco.co/

LinkedIn: https://www.linkedin.com/in/stevenmorris111/

Instagram: https://www.instagram.com/matter_smorris/

Twitter: https://twitter.com/StevenMMorris