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BE THAT LAWYER

By: Steve Fretzin
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  • Summary

  • BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
    2020 Steve Fretzin
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Episodes
  • Tom Dunlap: Scaling Your Law Firm with Business Experts

    Tom Dunlap: Scaling Your Law Firm with Business Experts
    May 9 2024
    In this episode, Steve Fretzin and Tom Dunlap discuss:Letting go of the old things to promote the new things. The power in relinquishing control. The two paths to scaling. Finding the right fit for your team, clients, and fees. Key Takeaways:Having your name on the door makes you the lightning rod for problems. It is not as big of a benefit as most lawyers think. If viable for your firm, consider bringing in non-lawyer team members who can help with the non-legal aspects of running a firm. You have to find the right fit clients in the right stage in the right scope. If some people don’t say ‘no’ to your fees, you’re charging way too little. "You went to law school to be a lawyer. The highest and best use of your time is the billable hour and getting clients and keeping them happy. If you want to manage a law firm, you should have professionals who work for you doing it." — Tom Dunlap Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: The Snowball System: How to Win More Business and Turn Clients into Raving Fans by Mo Bunnell About Tom Dunlap: Tom is the managing partner of a law firm he does not run and is the better for it. Leveraging his time working in terrible law firm and corporate environments, and then leaving law to command a Recon Scout Platoon and Infantry company in the Us Army, together with a series of graduate projects crafted during his last years in an MBA program, much of Tom’s time, not practicing law, has been spent building his national firm of more than 80 lawyers from the ground up as a place where lawyers want to be.In his legal practice as principally an IP and government contracts lawyer he has handlednumerous successful bid protests before the GAO and Court of Federal Claims, and Federal district court jury and bench trials as lead counsel including a $12 million jury verdict in a patent infringement case doubled as a result of punitive damages to $24,635,000 in the Bunch of Balloons case, and a $2,600,000 jury counterclaim verdict in a copyright and commercial litigation dispute over Blackwater. He is the past president of the Loudoun County Bar Association and admitted to the state and Federal bars of Virginia, Maryland, and Washington, DC, VA, and MD and more than 30 other Federal Courts. Tom has repeatedly been a Washington, D.C., and Virginia SuperLawyer (2006 – 2024). Tom received his law degree from Washington & Lee University in Lexington, Virginia and earned an MBA and MS in Biotechnology at the University of Maryland. Outside of law, Tom founded a successful software company for first-person MMORPG gaming, and a biotechnology company, where he was also an inventor on patents are that currently the standard used by NIH for COVID wastewater surveillance (www.ceresnano.com). Tom is also a licensed instrument pilot, PADI Master SCUBA Diver, Freemason, and avid runner, recently completing the 2023 Paris Marathon. Connect with Tom Dunlap: Website: dbllawyers.comShow: dbllawyers.com/podcasts-seasonsLinkedIn: linkedin.com/in/tomdunlap & linkedin.com/company/dbllawyersTwitter: twitter.com/DBLLawyersFacebook: facebook.com/dbllawyersInstagram: instagram.com/dbl_lawyers Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    35 mins
  • Victoria Collier: Planning for the Future of Your Law Firm

    Victoria Collier: Planning for the Future of Your Law Firm
    May 6 2024
    In this episode, Steve Fretzin and Victoria Collier discuss:Thinking about your law practice of the future. Selling a book of business versus an actual business. Balancing future needs with your current lifestyle. Key components of having an exit strategy and preparing your firm for sale. Technology that is supporting law firms to run better. Key Takeaways:A solo practice is an asset as a business itself, beyond the goodwill and book of business, when the practice is streamlined and built well. Everyone can build assets into their firm, even if they are a solo firm. Focus more on the net revenue, not the gross revenue, and you’ll be surprised to see how much your firm can grow and thrive. Clients don’t care about the name on the door as much as they just want their problem solved. "Gross revenue is not where the value is, that’s in the net revenue. If you're making decisions based on ‘I want to grow my gross revenue,’ then you are making other microdecisions below that, that affect your net revenue, and often it's not in the same direction." — Victoria Collier Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential Event at: https://fretzin.com/events Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: 24 Months to Freedom: How Modern Law Firms Use Smarter Staffing Solutions to Fast Track Their Way to Success by Brett TremblyAbout Victoria Collier, Founder and CEO of Quid Pro Quo: Victoria is a seasoned entrepreneur with over 20 years of experience in the legal industry. She is a Certified Exit Planning and Value Builder Advisor and has been coaching lawyers since 2008 on how to add value to their law firms. After building and then selling her own 7-figure law firm in 2020, she founded Quid Pro Quo. It is now her mission to teach others the art and science to creating turnkey law offices, positioning to transition, and selling for profit. Connect with Victoria Collier: Website: https://quidproquolaw.com/Podcast: https://quidproquolaw.com/smart-lawyers-position-to-transition/ Facebook Group: https://www.facebook.com/groups/1284225722042602/LinkedIn: https://www.linkedin.com/in/victoria-collier-b10b992/LinkedIn: https://www.linkedin.com/company/victoria-collier-coaching/Facebook: https://www.facebook.com/VictoriaCollierCoachInstagram: https://www.instagram.com/quidproquolaw Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    35 mins
  • Miriam Airington-Fisher: Be the Entrepreneur of Your Law Firm

    Miriam Airington-Fisher: Be the Entrepreneur of Your Law Firm
    May 2 2024

    In this episode, Steve Fretzin and Miriam Airington-Fisher discuss:

    • Building your business on your own or under a firm umbrella.
    • Embracing an entrepreneurial mindset.
    • Growing and scaling in different ways.
    • Advice for those lawyers going out on their own.

    Key Takeaways:

    • You get a higher return when you’re the one that you’re investing in.
    • Even though we are all important in our own ways, we can still delegate to others. You do not need to be the person talking to every single person on every single issue.
    • Take yourself out of the day-to-day equation. You can do that with technology, a small staff, or a large staff. Regardless of your goals, getting out of the whirlwind counts as scaling.
    • There is never a perfect time to pull the trigger. Draw a line in the sand, bet on yourself, and go do it.

    "When you're an entrepreneur and you're in control, you can you can shape how the business looks." — Miriam Airington-Fisher

    Take the BE THAT LAWYER challenge at Fretzin.com!

    Thank you to our Sponsors!

    Lawmatics: https://www.lawmatics.com/bethatlawyer/

    Get Staffed Up: https://getstaffedup.com/bethatlawyer/

    Green Cardigan Marketing: https://greencardiganmarketing.com/

    Episode References:

    • Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable by Mike Morse
    • The Game-Changing Attorney Podcast with Michael Mogill

    About Miriam Airington-Fisher: Miriam is a lawyer, firm owner, speaker, and best-selling author. She started a practice in 2016 as a new mom in the middle of a divorce, and over the past 8 years has grown it into a 12-person, multi-million dollar firm specializing in immigration and civil rights. Today, she runs the Virginia-based firm, Airington Law, and consults with lawyers and law firm owners who want to build or scale family-friendly law firms. She is the author of Mom's A Lawyer: How to Start a Firm and Take Control of Your Life.

    Connect with Miriam Airington-Fisher:

    Website: https://airingtonlaw.com/

    Website: https://www.momsalawyer.com/

    Book: https://www.momsalawyer.com/book

    LinkedIn: https://www.linkedin.com/in/lawyer-like-a-mother/

    Instagram: https://www.instagram.com/lawyerlikeamother

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: Steve@Fretzin.com

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Show notes by Podcastologist Chelsea Taylor-Sturkie

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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    34 mins
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