In this episode, I’m excited to be joined by Yiuwin Tsang, CEO of Disruptive Thinking.

I was really interested in speaking with Yiuwin to unpack his journey in finding differentiation in an incredibly saturated sector - B2B marketing services.

During this interview, he took us through his journey from a blank slate to a thriving agency, sharing his blueprint around three core pillars of growth - building the right team, implementing discipline around business development, and getting to grips with the customer journey - all while building the right systems and process to track and analyse efforts.

If you work in a small, service-led business and are hitting a wall when it comes to growth - this is the episode for you.

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Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.

https://sopro.io/b2b-better/

In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET

I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot.

How does the company differentiate from more generic, we do all things for all people, type agencies?

What are the advantages and disadvantages of being so laser-focused on a specific niche?

And when you have become the big fish in a small pond - what comes next? How do you expand in a meaningful and sustainable way?

To answer these questions, Frans shared his insights on developing a personalised email campaign targeting new geographies and how he approaches validating a prospecting ‘hypothesis’ through A/B testing.

You can visit the GETTING THE MARKET website here: https://gettingthemarket.com/

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Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.

https://sopro.io/b2b-better/

In this episode, I speak with Xanthe Vaughan Williams, Co-founder of Fourth Day.

I started my marketing career working in PR and have always been involved in it in some way or another, working both in-house and agency-side.

What has struck me over the last decade is that - particularly in B2B - there are some pretty fundamental misconceptions about what PR actually is AND how to build a programme that drives real results.

During this conversation, Xanthe and I dissect the blurring lines between earned, owned and shared media, building value and credibility through third-party endorsements, and developing a successful multi-channel strategy centred around your company founder.

You can visit the Fourth Day website here: https://www.fourthday.co.uk/

—

Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.

https://sopro.io/b2b-better/