• Episode 3: Five F'ing Things
    Nov 25 2020
    Stories, Reels, and Fleets, oh my! Hostile marketing How to hire and manage a junior marketer How do you hire a VPM? Holiday gift ideas
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    58 mins
  • Episode 2: "Using a 'very nice' catchphrase"
    Nov 1 2020
    Leah Friedman joins the show and we review the latest in marketing stories, questions from the channel, share some recommendations, and talk about some things that are 'very nice.'
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    58 mins
  • Episode 1: "It is a hot dog and it is not a hot dog"
    Oct 7 2020
    How can I get my VP of Marketing to generate more leads? (Sincerely, a VP of Sales) What is an MQL, really? I need marketing ideas. (Not a question. Just… help.)  All valid questions and desperate pleas. And exactly the type of things we’ll cover in Ask Marketing. Live! - a monthly live event where revenue leaders will come to discuss the joys and pains of revenue team alignment. If you are in a revenue role and want to get inside the brilliant unrelenting mind of a marketer, this is the event for you. Every last Tuesday, 2-3pm ET. Be there. Bring your hard-hitting marketing questions and prepare to: Learn how to promote alignment between revenue teams in your organization Get answers to all of your marketing questions without fear of shame or reprisal Links shared: ​https://www.adweek.com/brand-marketing/okcupid-is-trying-to-make-vilf-happen-ahead-of-the-election/?utm_source=morning_brew (Voting marketing campaigns)​ ​https://www.forbes.com/sites/stevenbertoni/2020/09/15/exclusive-the-billionaire-who-wanted-to-die-brokeis-now-officially-broke/#1e573f943a2a (The billionaire who wanted to die broke)​ ​https://twitter.com/lovevalgeisler/status/1306319595947659264 (Does B2B copy need to be formal?)​ ​https://www.theguardian.com/news/2020/sep/24/disruption-big-tech-buzzword-silicon-valley-power (The disruption con)​ ​https://twitter.com/kyleplacy/status/1308031624102260736 (Are you worried that PLG will replace you?)​ ​https://www.linkedin.com/posts/jonmiller2_marketing-sales-b2b-activity-6707677568486789120-Yqo5 (“Marketing’s job is to support sales. Period”)​ Recommendations: ​https://www.netflix.com/title/81254224 (The Social Dilemma)​ ​https://www.theatlantic.com/health/archive/2020/09/pandemic-intution-nightmare-spiral-winter/616204/ (America is Trapped in a Pandemic Spiral)​ Grill your own pizza DrTeal’s Lavender Epsom Salt ​https://www.youtube.com/watch?v=xUf2-sjGqQw (Secret World of Jeffree Star) https://app.getguru.com/card/cEpagoei/Ask-Marketing-LIVE-Recap-Sept-29th-2020 (Show Notes) Guru Card
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    58 mins