In this episode of Art & Cocktails, Kat shares an exclusive excerpt from the book, "Creative Business Handbook." Diving into Chapter Five, she explores essential sales strategies that every creative entrepreneur needs to know.

Thank you to our sponsor:

Welcome to Omega Institute, where transformational experiences await you. Nestled in New York’s beautiful Hudson Valley, Omega is a hub for lifelong learning, spiritual exploration, and building a global community of learners, thinkers, and doers. Join us in-person and online for immersive workshops on mindfulness and meditation, yoga, creative arts, sustainable living, and more. Don’t miss our annual Arts Week, from June 30th to July 5th, when we gather as a creative community led by visionary artists of all kinds, for workshops in painting, music, writing, and more. Whether you are an accomplished artist, or just want to dabble, you’ll discover ways to express your creative side, in a safe and welcoming environment. Visit Omega today at eOmega.org/artsweek to learn more.

Key Takeaways:

1. Overcoming Emotions and Fear:

   • The importance of managing emotions and overcoming fear when launching new products or services.
   • Tips on creating positive energy and pushing through insecurities.

2. Effective Launch Strategies:

   • Different approaches to launching, such as limited-time offers and keeping products available year-round.
   • How to choose the right strategy for your business model.

3. Pricing Structures:

   • Discussion on high-ticket versus low-ticket items.
   • The strategic use of discounts to incentivize customers and boost sales.

4. Building Confidence:

   • Encouragement to have confidence in your business and its value.
   • Focusing on serving clients and providing exceptional value.

5. Personal Experiences and Lessons Learned:

   • Kat shares her journey and the importance of starting scrappy.
   • Why expensive design and other perceived necessities shouldn't hold you back.

Tune in to this episode for practical advice, personal anecdotes, and motivational insights to help you launch and grow your creative business with confidence. Don't miss the chance to learn from Kat's experiences and take your sales strategies to the next level.

Resources Mentioned:

• "Creative Business Handbook" by Kat and Alicia https://amzn.to/3V3bci5

Connect with Us:

• Follow Kat on Instagram @katerinaspopova

If you enjoyed this episode, please subscribe and leave a review on iTunes. Your feedback helps us continue to provide valuable content to support your creative journey.

Read our book: https://amzn.to/3wFSfJ4

In this episode of the Art and Cocktails podcast, Ekaterina Popova (Kat) interviews Mark Liam Smith, a Toronto-based oil painter and educator. They discuss Mark's inspiring journey as an artist, his transition to teaching online, and how he shares his work on social media. Mark's incredible growth from 20,000 to 2 million followers in just a few years is a testament to his heart of service and community.

Mark delves into his interest in narrative and storytelling within his artwork, sharing his passion for helping others reconnect with their creativity. He offers valuable tips for beginners and emphasizes the importance of privacy and experimentation in art practice. Additionally, Mark discusses practical ways for artists to support themselves, including selling prints and leveraging social media platforms.

Stay tuned to learn more about Mark's upcoming book, "The New Artist's Guide to Drawing," and his upcoming show with Treat Gallery in New York.

Highlights:

• Mark's journey from 20K to 2M followers on social media
• The importance of narrative and storytelling in art
• Tips for beginners and the significance of experimentation
• Practical advice for artists on selling prints and using social media
• Information about Mark's upcoming book and show

Resources:

• Pre-order "The New Artist's Guide to Drawing"
• Visit Treat Gallery in New York

Connect with Mark Liam Smith:

• Instagram
• Website

Connect with Ekaterina Popova:

• Instagram
• Create! Magazine Call For Art

Tune in for an inspiring conversation filled with practical advice and insights!

Join me, Ekaterina Popova, for a solo episode of Art & Cocktails as I pull back the curtain on my small art business to give you a clear view of what's actually working and profitable, and what's merely "nice to have."

In this episode, I share the practices that are propelling my business forward. I discuss the crucial balance between focusing on strategies that significantly impact revenue and steering clear of appealing yet non-lucrative opportunities.

While acknowledging the role of traditional art world opportunities, I share insights on why sole reliance on them isn’t a sustainable strategy for an art career. Instead, I highlight the success I've found through direct art sales, prints from my online shop, and coupled with online educational courses and coaching services. I also discuss the benefits of cultivating passive income streams, affiliate marketing, and brand partnerships.

This episode is a call to action for artists to take charge of their business, create independent income streams, and use our energy wisely, so we can spend more time doing what we love!

Paint With Kat Workshop: https://www.theartqueens.com/paint

Join my community AQ: https://www.theartqueens.com/join

Thank you for our sponsor Superfine Art Fairs: https://www.superfine.world/sign-up

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Try Kajabi to Launch Your Online Workshops: https://app.kajabi.com/r/3XpWh7B6