Most brands make decisions about influencer marketing based on vibes and gut feelings; however, that approach usually leads to wasted budgets and messy data.

I recently spoke with Tammy Pham, MBA from Inflektion about why tracking performance feels so broken for most e-commerce companies. One brand they work with had a complex funnel where they only paid affiliates after a customer completed a blood test.

Most platforms can't handle that level of detail, so the brand struggled to see where people dropped off.

Tammy explained how event-based tracking solves this by following every step of the customer journey (even the weird ones).
She also shared a tactic that boosted conversion rates by over 200% for Oura Ring.

Topic Highlights:

1. Moving from gut feelings to data-driven decisions
2. Using event-based tracking for complex customer journeys
3. Boosting conversion rates by 200% with co-branded landing pages
4. Why micro-influencers often outperform big names
5. Keeping creator trust alive through the checkout process

Tammy says event-based tracking maps the whole journey. Oura Ring grew by using landing pages with creator photos and quotes. This keeps trust high through the checkout process.

Even micro-influencers with 5,000 followers can beat big names with the right tools.

What is your biggest ROI challenge? Is it coupon leaks or bad data? Let's talk in the comments.

#influencermarketing #affiliatemarketing #ecommercegrowth

Dustinhowes.com/affistash

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Stop wasting your budget on affiliate programs that sit untouched. Discover how a deep-dive audit can turn a stagnant channel into a massive revenue driver. This week, we're talking about the raw reality of managing big brands and why your best employees should probably have a side hustle.

We break down the exact checklist for a professional affiliate audit, from tracking failures to competitor analysis. You'll see why the "publisher perspective" is the missing piece in most strategies. Plus, we tackle the controversial topic of moonlighting. It's not about losing focus; it's about gaining the skills and perspective that your primary job could never provide. If you want to scale your program or your career, you can't afford to miss these insights.

Dustinhowes.com/affistash

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Many affiliate programs fail because they treat partners like a list of names rather than a human community. Most brands chase big influencers with massive fees, but they often ignore the organic fans already talking about them. Real growth in the health and wellness space happens when you stop buying reach and start building TRUST.

I recently sat with Mark Jacobs from AirDoctor to discuss how they scaled their affiliate success. They focus on science and third-party validation to win over skeptical consumers.

The most important lessons from their approach are:

1. Look for the people already using your product before you try to recruit new ones.
2. Use gifting programs to let creators test the quality for themselves before they sign on.
3. Focus on partners who have a real connection to health and wellness practices.
4. Monitor social content to ensure partners make safe, compliant claims about your product.
5. High-trust micro-influencers often drive better long-term results than one-off celebrity posts.
6. Attend niche events to meet your community and find emerging creators in person.

Treat your program like a partnership where both sides share the same values.
Managing an affiliate program acts like a bridge between a brand and its most vocal fans. When you provide the right tools and scientific proof, your partners can speak with more authority. This works because people buy from those they trust, especially when it comes to the air they breathe or the water they drink.

How do you keep your creators on track with brand compliance without stifling their voice? Do you prefer working with a few large creators or a big network of smaller ones?


#affiliatemarketing #influencermarketing #affiliatenerdout #healthandwellness #brandgrowth #airdoctor #digitalmarketing

Dustinhowes.com/affistash

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com