In this episode of Add To Cart, we are joined by Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids infused with essential oils that offer a range of solutions to everyday problems. There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety. NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK. In this chat, we delve into NATPAT’s channel marketing mix and how it works, the team shares how they position themselves as the original and best in market to combat the copycats and we hear how Kim K endorsed their product and just how much it cost them.

Links from the episode:

NATPAT

Deliver In Person (sponsored)

Shopify Plus (sponsored)

Questions answered:

• Where did the idea of solutions via stickers come from?
• Are there any channels or tactics that are helping you reach new parents cost-effectively?
• What impact did Kim Kardashian’s endorsement have on Nat Pat?

This episode was brought to you by…

Deliver In Person

Shopify Plus

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-hosts: Michael Jankie, Gary Tramer and Andrei Safonau from NATPAT

Michael, Gary, and Andrei are three mates who founded NATPAT with a shared passion for bringing new things to life, despite often feeling like they’re figuring things out as they go. Their unique perspectives, drive, and hands-on approach have led them to create a remedy-infused sticker business, an entirely new category of consumer goods. They’ve enjoyed a wild ride, selling hundreds of millions of stickers in just four years to all corners of the globe!

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Levelling Up podcasts which have amassed over 2.1 million downloads every month.

Links from the episode:

Leveling Up

Marketing School

Farsiight (sponsored)

This episode was brought to you by…

Farsiight

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Eric Siu from Single Grain

Eric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He’s also a YPO member based in Los Angeles.

You can contact Eric at LinkedIn

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk. In this chat Bianca shares her practical Tik Tok tips, how her team are using Meta with particular focus on Advantage Plus and her take on abandoned carts and how to deal with them. Plus she makes me look like a fool with one of the recent VRG GRL executions that I fell badly for.

Links from the episode:

VRG GRL

Shopify Plus (sponsored)

Deliver In Person (sponsored)

Questions answered:

• How is VRG GRL different in the market?
• What’s the secret to creating TikTok content that cuts through organically?
• How do you recruit and onboard the right talent for progressive ecommerce businesses?

This episode was brought to you by…

Deliver In Person

Shopify Plus

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Bianca Romano Smith from VRG GRL

Bianca started out in media buying, cutting her teeth at Flight Centre and transitioning to broader digital roles with some of Australia's top retailers. Recently, she was named 'The One To Watch' in the Online Retailer's Top 50 People in Ecommerce, and took on an exciting new role heading up the ecommerce and digital function at iconic Australian label VRG GRL.

You can contact Bianca at LinkedIn

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Hosted on Acast. See acast.com/privacy for more information.

Did you carry a water bottle around when you were a kid? Of course you didn’t. Unless of course, we have some zoomers listening. Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days. My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix. Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water.

Links from the episode:

Waterdrop

Shopify Plus (sponsored)

Deliver In Person (sponsored)

Questions answered:

• How did you end up partnering with Novak Djokovic?
• What are the main ecomm differences for Waterdrop taking an international brand into Australia?
• What’s been the biggest learning for you coming from agency side to running a brand?

This episode was brought to you by…

Deliver In Person

Shopify Plus

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Catherine Dix from Waterdrop

Catherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space.

You can contact Catherine at LinkedIn

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Laura Klein, Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives. If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed. The Snotty Boss, Laura’s hero product, is a motorised nasal aspirator that niftily sucks the snot from your child’s nose at the touch of a button. Laura’s journey has taken her from fulfilling orders at her kitchen bench to being stocked in retailers such as Terry White and Baby Bunting. Laura shares how she made the tricky move from selling someone else’s product to manufacturing her own, her tips for successful affiliate marketing and what she learned from a recent warehouse upgrade.

Links from the episode:

Snotty Noses

Deliver In Person (sponsored)

Shopify Plus (sponsored)

Questions answered:

• Now ten years old, how has Snotty Noses business evolved and grown?
• What type of content performs best on Tik Tok?
• As the founder of Snotty Noses, what was the tipping point for hiring a GM?

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Laura Klein from Snotty Noses

Laura began her business in 2013 from the kitchen bench. She was a full-time Mum to three kids under five and on leave from her job as a primary school teacher. Her kids had a runny nose every other week, and she had spent a fortune on snot sucking solutions that just didn’t work. She found a motorised aspirator for sale in a parenting magazine and loved it. After recommending it to all her friends, she decided she could start a business selling this product online. She bought a box of stock and the rest is history. That original model of aspirator has been retired, and Snotty Boss hit the market in March 2020. Snotty Boss is now stocked in over 1200 stockists around Australia, and is sold all over the world via the international website (snottyboss.com)

You can contact Laura at LinkedIn

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Carla Penn-Kahn and David Kahn, Co founders of ProfitPeak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time. The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for. Today they work with clients such as Arms of Eve and Flora and Fauna.

Links from the episode:

ProfitPeak

Carla Penn-Kahn and David Kahn: Boosting Ecommerce Profitability with Visibility | #400

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online?
• Who is your favourite retailer?
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into?
• Finish this sentence. The future of retail is…

About your co-hosts:

Carla Penn-Kahn from ProfitPeak

CEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category. Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia. Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution. Mum to two gorgeous kids.

You can contact Carla at LinkedIn

David Kahn from ProfitPeak

eCommerce CMO for 10+ years making our business grow from $3m ➡️ $30m+ in sales selling the world's best kitchenware brands for Australia's leading pure play kitchenware stores without external capital before exiting.

Now heading up growth as co-founder of Profit Peak with a focus on customer success with a product-led growth strategy, helping e-commerce businesses boost their profitability.

You can contact David at LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access. Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures. In this chat, Holly shares how Carted works, with the product API at its core but a front-facing consumer offering using that product API. She also shares how she approaches the pitch process and her thoughts on the future of contextual commerce.

Links from the episode:

Carted

Deliver In Person (sponsored)

Shopify Plus (sponsored)

Questions answered:

• What does the Carted experience look like for the consumer today?
• How are you designing Carted to keep users engaged after they’ve downloaded the app?
• How do you see the future of contextual commerce playing out?

This episode was brought to you by…

Deliver In Person

Shopify Plus

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Holly Cardew from Carted

Holly is the Founder and CEO of Carted. Carted is building the world’s best shopping experience by collecting, standardising, and connecting all of the world’s products (billions of products from millions of merchants) into a single source of truth - a product graph. Carted’s Product Graph will forever change the shopping landscape. Also recognising the immediate need for better shopping experiences, Holly and the team at Carted have been working on the Carted App which puts personalised shopping at users' fingertips, all powered by Carted's Product Graph.

Holly is passionate about reshaping the future of shopping and already has a track record of success in ecommerce, having built and launched five Shopify apps used by over 30,000 merchants globally.

You can contact Holly at LinkedIn

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. You won’t find many people in Australia who know more about enabling in-store tech in retail than Jordy.

Links from the episode:

Shopify

From In-Store Excellence to Global Expansion: A Conversation with Alex McNab from Bared & Jordy Heis of Shopify | #393

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online?
• Who is your favourite retailer?
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into?
• Finish this sentence. The future of retail is…

Jordy Heis from Shopify

Jordy leads growth and retention initiatives with Shopify’s ANZ Retail merchants. He works as a trusted advisor to fast growing brands like Incu, JULY, LSKD and Oz Hair & Beauty. A retired graphic designer and confessed data addict, he uses both art and science to help brands grow.

You can contact Jordy on LinkedIn

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.