Episodes

  • 'Hungover is a big market'; The meat industry & Guzman y Gomez goes public
    Jun 18 2024

    Russel Howcroft and Freddie Young search for funny advertising, explain why the 'meat marketing model' works so well and offer some advice to Guzman y Gomez as they prepare to go public.

    See omnystudio.com/listener for privacy information.

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    40 mins
  • 'They have more money than God': Telstra's new campaign and the woes of Gen Z
    Jun 11 2024

    Russel Howcroft and Freddie Young discuss the 10 principles of marketing warfare, take a look at Telstra's new regional ad campaign and break down the harsh economic reality facing Gen Z, and offer them a helping hand.

    See omnystudio.com/listener for privacy information.

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    42 mins
  • The ad ‘more popular than babies’ & the durability of Brand Trump
    Jun 4 2024

    Russel Howcroft and Freddie Young look at a mischievous ad from the US, explain the 'key pillars' of brand Trump and offer solutions to fill the gaping hole in ADF recruitment.

    Russ has a pitch for Freddie and the team at Good One Creative.

    See omnystudio.com/listener for privacy information.

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    43 mins
  • Inside out advertising, the ‘burger wars’ and Speedo’s new campaign
    May 28 2024

    Russel Howcroft and Freddie Young explain inside out and outside in advertising, the big mistake being made in 'the burger wars' and review the new Speedo campaign.

    See omnystudio.com/listener for privacy information.

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    34 mins
  • 'It's really bloody gross': The decline of dating apps & Apple's big flop
    May 21 2024

    Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand.

    Also discuss the come-back of the 'dumb phone'.

    See omnystudio.com/listener for privacy information.

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    42 mins
  • Is privacy a thing of the past? And why streaming giants are slipping
    May 8 2024

    Russel Howcroft and Freddie Young question the value of privacy, and have some ideas on how streaming companies can bolster their numbers, and lend Australia’s cultural capital a hand in the process.

    See omnystudio.com/listener for privacy information.

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    43 mins
  • Old El Paso's 'big leap' and anti violence against women campaigns
    Apr 30 2024

    Russel Howcroft and Freddie Young question the union of Old El Paso and the Australian Olympic team and try and lend a hand to come up with a campaign to end the current violence against women crisis in Australia.

    See omnystudio.com/listener for privacy information.

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    48 mins
  • 'I think we just fixed free to air TV!’ and the pointless Telstra Ad
    Apr 23 2024

    Russel Howcroft and Freddie Young are on a mission to try and save free to air TV - did they succeed? And they try to get to the bottom of the purpose Telstra's latest ad.

    See omnystudio.com/listener for privacy information.

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    42 mins