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Account-Based Marketing

By: Momentum ITSMA
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  • Summary

  • Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com
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Episodes
  • Ep. 62 Why you should make your clients the center of your world

    Ep. 62 Why you should make your clients the center of your world
    Apr 24 2024

    Dr Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.
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    40 mins
  • Ep. 61: Why key account growth should be about creating a win/win

    Ep. 61: Why key account growth should be about creating a win/win
    Mar 19 2024

    Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.
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    40 mins
  • Ep. 60 Google Cloud: Building the best gen AI-powered marketing team in the world

    Ep. 60 Google Cloud: Building the best gen AI-powered marketing team in the world
    Feb 26 2024

    In this episode, Google Cloud's Katharyn White shares her vision for generative AI adoption and what it will take to win in a world where AI’s rewriting the charter for marketing.
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    34 mins
Management Marketing Economics
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