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Account Based Beverages

By: Jim Gilkey
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  • Summary

  • Account Based Beverages - a show that is ACTIONABLE, to the POINT, & quenches your ABM thirst. Listen as Jim Gilkey hosts some of the brightest minds in B2B marketing to share their best piece of advice on Account Based Marketing in less than ten minutes.
    Copyright Jim Gilkey
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Episodes
  • Five Tips for the Perfect GTM Alignment with Steve Armenti

    Five Tips for the Perfect GTM Alignment with Steve Armenti
    Oct 5 2023
    Here are Steve Armenti's 5 tips for GTM alignment:

    1. ask sales "who matches our 𝗜𝗗𝗘𝗔𝗟 𝗖𝗟𝗜𝗘𝗡𝗧 𝗣𝗥𝗢𝗙𝗜𝗟𝗘?" to ensure marketing's hypothesis matches the people that sales regularly encounters as leads of contacts

    2. get sales' feedback on your 𝗕𝗨𝗬𝗘𝗥 𝗝𝗢𝗨𝗥𝗡𝗘𝗬 - agree on the way customers actually want to learn about and purchase your product

    3. Share your 𝗨𝗡𝗜𝗤𝗨𝗘 𝗩𝗔𝗟𝗨𝗘 𝗣𝗥𝗢𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡 with sales to determine if this is the way they actually tell our story and make sure all campaigns are written with this message

    4. share marketing's 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗟𝗘𝗡𝗗𝗔𝗥 with sales, so that they can help promote big events, new content, or important social media posts

    5. co-create 𝗦𝗛𝗔𝗥𝗘𝗗 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗚𝗢𝗔𝗟𝗦 to ensure everyone is guided by the same North Star

    Many teams do a great job with these...in silos. The goal is not to reinvent the wheel with some complex methodology...it is to work together as one team.


    Thanks for watching this episode of Account Based Beverages!
    Please like, comment, & share if this brought you value!
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    5 mins
  • The ABM Campaign that No One Considered with Mike Grinberg

    The ABM Campaign that No One Considered with Mike Grinberg
    Aug 31 2023
    Is there a way for Account Based Marketing to not be...ACCOUNT-based?

    Mike Grinberg has discovered a way to market to accounts without actually targeting people in those accounts. Check out this episode of Account Based Beverages to learn how you can replicate this unused strategy with your marketing efforts!
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    9 mins
  • Personalization that Drives Meetings with Sam McKenna

    Personalization that Drives Meetings with Sam McKenna
    Aug 17 2023
    Here is a hard truth many GTM teams don't want to face:
    Your message isn't cutting through the noise.

    So what do you do when your goals keep increasing, your budget to hit those numbers keep decreasing, & your performance is sliding?

    On this episode of Account Based Beverages, Samantha McKenna breaks down her mantra "Show Me You Know Me" into a step-by-step process that sales & marketing teams can follow to drive TRUE personalization.

    What are the important pieces of the research process?How do you connect what you learned about them to your CTA?How can you get a buyer to open/click to even see your message?

    In a world where tokens no longer capture attention & open rates on sales emails hover around 6%, it is VITAL to choose quality over quantity.

    If you enjoyed this week's episode, please consider subscribing & sharing with others!
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    9 mins
Marketing Economics
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