AI in Marketing: Unpacked By cover art

AI in Marketing: Unpacked

By: Mike Allton
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  • Summary

  • Welcome to "AI in Marketing Unpacked" Are you looking to simplify AI integration in your marketing efforts and see tangible results? Do you want practical advice on how AI can make your marketing strategies more effective? Who is this show for? "AI in Marketing Unpacked" is crafted for marketers at every level who want to cut through the hype and truly understand how AI can work for them. Whether you're experienced or just starting out, this podcast is your resource for straightforward, practical insights into using AI to enhance your marketing. What can you expect from this show? Join your host, Mike Allton, as he breaks down the complex world of AI into easy-to-understand discussions, focusing on real benefits for marketers. Each episode is packed with clear examples and conversations with thought leaders who are applying AI in creative and successful ways. You’ll learn how to: Improve your audience targeting and engagement Create more personalized marketing experiences Analyze and utilize data more effectively Streamline marketing operations and save time Learn more at https://www.thesocialmediahat.com/ai-in-marketing-unpacked/ About your host, Mike Allton Mike Allton is an expert marketer and dedicated educator in the digital marketing space. With years of experience and a flair for simplifying complex topics, Mike is here to guide you through the landscape of AI marketing, making it accessible and actionable. Join the conversation Tune into "AI in Marketing Unpacked" to simplify AI and start using it to your advantage today. Subscribe now and take the first step toward supercharging your marketing strategy with AI!
    2024-present
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Episodes
  • AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino

    AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino
    Jun 1 2024
    Today, the challenge we're diving into is the integration of AI in social media content creation. Every marketer knows the struggle: staying relevant, creative, and effectively engaging in the fast-evolving landscape of social platforms. But as algorithms evolve and user behaviors shift unpredictably, how do we keep up? How do we not only catch but captivate our audience with compelling content? And, importantly, how can we harness AI to not just compete with but lead the charge in this high-stakes game? That's what Claudia Sandino is here to help us with. Claudia is a visionary social media executive with a robust track record spanning over 13 years. Known for blending strategic marketing skills with advanced digital tools, Claudia has pioneered methods that leverage AI to revolutionize engagement and content creativity. Her insights have empowered brands to transform their digital narratives and achieve remarkable marketing success. Today, Claudia will share her expertise on maximizing AI to enhance our social media strategies—making them not just productive but pioneering. AI in Marketing: Unpacked host Mike Allton asked Claudia Sandino about: ✨ How to Craft Compelling Content for Social Media with AI - Discover innovative ways AI can be employed to not only generate engaging content but also ensure it resonates with the target audience. ✨ The Balance of AI and Authenticity - Learn why maintaining a human touch is crucial for brand authenticity in AI-generated content and how to achieve this balance. ✨ Tools & Tactics for Tomorrow’s AI-Driven Marketing Strategies - Gain insights into the latest AI tools and tactics that are shaping the future of marketing and how marketers can prepare to integrate these into their strategies effectively. Learn more about Claudia Sandino Connect with Claudia Sandino on LinkedIn Connect with Claudia Sandino on Twitter Resources & Brands mentioned in this episode AI for Social Magai ChatGPT Meta.ai Gemini Canva HeyLevi by Ruheene Jaura The MarTech Show and Scott Brinker Andy Crestodina Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-creative-partner-transforming-social-media-engagement-with-claudia-sandino/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    37 mins
  • Building Your First AI-Driven Campaign

    Building Your First AI-Driven Campaign
    May 25 2024
    In this episode of the AI in Marketing: Unpacked podcast, it’s the fourth of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. The idea here was to provide you with a step-by-step guide on how to plan, execute, and measure an AI-driven marketing campaign. Including how to provide AI with necessary data, and even how to prompt it. Key Points: ✨ Planning and defining objectives with AI considerations. ✨ Executing the campaign using AI tools for optimization and automation. ✨ Measuring success and iterating based on data-driven insights from AI. Key Tools or Resources Mentioned: ✨ Campaign Planner ✨ Magai SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/building-your-first-ai-driven-campaign/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    24 mins
  • Essential AI Tools and Technologies for Marketers

    Essential AI Tools and Technologies for Marketers
    May 24 2024
    In this episode of the AI in Marketing: Unpacked podcast, it’s the third of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. The idea here was to provide an overview of the essential AI tools that every marketer should be aware of or consider integrating into their strategies. Each tool and category of tool is one that we'll cover in far more detail in future episodes. Key Points: ✨ Planning and defining objectives with AI considerations. ✨ Executing the campaign using AI tools for optimization and automation. ✨ Measuring success and iterating based on data-driven insights from AI. SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/essential-ai-tools-and-technologies-for-marketers/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Sponsored by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.
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    10 mins
Marketing Economics
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