Katrina Owens is the Founder of Knockout Directive, a brand and publicity consultancy empowering passionate service providers and lifestyle brands with the magic of public relations.

After spending 10 years working in corporate marketing and PR, Katrina left her lucrative job in real estate to focus on living a more aligned and purpose-driven life. As she built her consultancy, she began working with small businesses on their marketing strategies and noticed they were all making the same mistake. They were not harnessing the power of public relations, assuming it was a tactic reserved just for big businesses with big headlines.

Now, Katrina helps passionate service providers and lifestyle brands radiate BIG brand energy by discovering their unique position in the marketplace, curating a distinct brand presence, and amplifying their business using modern-day PR tactics. Her clients have been featured in Vogue, People Magazine, on FOX News and podcasts across industries and the world.

On today's episode, we cover:

• Katrina's favorite brew (1:51)
• The biggest misconceptions in PR (2:36)
• Tips for using PR to build your personal brand (8:07)
• How brands can map out a long-term PR journey (11:26)
• Final thoughts and takeaways (23:33)

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Visit Knockout Directive at www.knockoutdirective.com/

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