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Editorial Reviews

Learn how to succeed from one very successful man in the essential Sunday Times number one best-selling book Winners: And How They Succeed, written by Alastair Campbell with this audiobook edition co-narrated by Campbell and Daniel Weyman. With job titles including journalist, author, political aide and chief spokesman and strategist for British Prime Minister Tony Blair for three elections, Alastair Campbell knows success. Here he assesses whether success is something that can be learned by anyone, examining cases in a range of different fields. This enlightening listen is not one to miss if you plan on achieving goals successfully. Available now from Audible.

Publisher's Summary

The Sunday Times number-one best seller. How people succeed and how you can, too.

Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist, he helped guide the Labour Party to victory in three successive general elections, and he’s fascinated by what it takes to win.

How do sports stars excel, entrepreneurs thrive, or individuals achieve their ambitions? Is their ability to win innate? Or is the winning mind-set something we can all develop?

Drawing on the wisdom of an astonishing array of talented people, from elite athletes to top managers, from rulers of countries to rulers of global business empires, Alastair Campbell uses his forensic skills as well as his own experience of politics and sport to get to the heart of success.

He examines how winners tick. He considers how they build great teams. He analyses how they deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business and sport can learn from one another. And he sets out a blueprint for winning that we can all follow.

©2015 Alastair Campbell (P)2015 Random House Audiobooks

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  • MarkPT
  • 02-18-16

Great insights

Great book - was initially looking at it for mindset insights but learnt a lot about politics, sports, people I might have had initial opinions on etc.

Really well
But together and gives some very good thoughts on setting personal or work strategy and tactics

5 of 5 people found this review helpful

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  • Lentsoe Joey Mashike
  • 02-26-16

Utterly brilliant!!

I was a bit sceptical buying a politicians book, seeing that I don't really trust and respect them as much! but this book caught me, especially it's title as I am into self development and discovering new things about myself, and how I can develop some of the characteristics (Mandela, Warren Buffet, Jose mourihno, 50 cent & Lewis Hamilton) have.



This book was brilliant for me, I undermined it at first, seeing that I've read so many self development books with the same title before. This is one epic book, it's both practical and well compiled! It profiled almost all the sports personalities I enjoy watching on TV and provided some more depth and information about them, somethings I didn't know. I admire Jose Mourihno, Sir Alex Ferguson, Nelson Mandela, Warren Buffet & (50 Cent, though not profiled, but very good businessman).

Winners: and how they succeed, is very well read by the author and provides practical and useful insight into the minds of what makes the likes of Jose Mourinho, and Sir Alex Ferguson today's most admired managers and how they became who they are today.

If you love sports and want to tap more into the minds of your admired sports personalities, I recommend this book without any reservations.

It's masterfully compiled and having the author read the book himself, makes me admire and respect him more.

I am keeping this audio book forever, it is one of my favourite buys of 2016.

10 of 11 people found this review helpful

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  • Mrs S Maure
  • 01-12-16

Never liked these political types but......

This really is a great listen. Alistair Campbell provides wonderful, concise and thoughtful leadership insights from himself and through others that really strike a chord and stick in your brain. Excellently narrated. I like Alistair Campbell a little bit more now.

3 of 3 people found this review helpful

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  • Anonymous User
  • 07-08-17

Often interesting but over long

I found parts of this really interesting but felt it was a bit too long. Personally i found the sporting stories the least interesting and would have preferred a bit less of this. I preferred the examples from politics and business - even the section on the queen was pretty fascinating.

The narration was fine but I think it would have been better if Campbell himself had either read it all, or not at all. For him to rock up just for the preface and conclusion made it seem like he couldn't be bothered to wade through his own book (in which case why should we?!).

2 of 2 people found this review helpful

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  • VG of London
  • 02-18-16

A winning read

I loved this book. An easy read/listen and coherently eloquent. I gained a huge amount of information which I believe I have retained most of it which is unusual for me.

2 of 2 people found this review helpful

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  • coxoz@hotmail.com
  • 07-24-15

Well paced, often inspirational listen

What made the experience of listening to Winners the most enjoyable?

Well researched and passionate delivery of the subject with some comical anecdotes and inspirational interviews with some of the most successful people the world has known.

What was one of the most memorable moments of Winners?

I howled with laughter at the Nelson Mandela / Robert Maxwell exchange (I won't give it away)

Which scene did you most enjoy?

the chapter on Floyd Mayweather and his inability to possibly contemplate ever losing.

Was there a moment in the book that particularly moved you?

the whole idea of the effort that must go in to achieving greatness moves me.

Any additional comments?

put any preconceptions you have about Alistair Campbell to one side and enjoy this great listen.

5 of 6 people found this review helpful

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  • Miss
  • 06-11-15

Life changing!

As soon as it finished I had to go back to the beginning and start again. And I instructed my daughter to buy the book and read it with a notebook at her side.

9 of 12 people found this review helpful

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  • David
  • 09-29-16

Fantastic Audio Book, best in this subject.

From start to finish... this is a book for anyone who has a desire to learn about leadership,objectives,strategy and tactics. I will read this again and the lessons of winning and OST are firmly rooted in my mind.

1 of 1 people found this review helpful

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  • Dr V
  • 02-16-16

A definite winner

Brilliant book, excellently narrated, a very good book for learning about good leadership and winners.

1 of 1 people found this review helpful

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  • Martin1973
  • 12-01-15

A very enjoyable read

What did you like most about Winners?

I thought it was really well written, I found all the interviews fascinating. I love my sport and I'm not big on politics however I found every description of each individual extremely interesting including Nelson Mandela, Tony Blair and even a very interesting view of Putin I might add. I like how Alister pitched his O.S.T model against each of the winners view point and I have to say it is a strategy that has a lot of weight behind it. I wouldn't call this a self help book like a lot of the others I read, however there is a lot to be learnt from this book and very interesting and entertaining too. Excellent *****

3 of 4 people found this review helpful