The Complete Guide on How to Start a Business

Discover the Secrets to Launching Small Companies, LLC, Mastering Business Planning, Accounting, Marketing, Exit Strategies, Operational Tactics & More

De: Eric Horowitz PhD

Narrado por: Donald Ries, Startup Funding Studio, MBA Entrepreneurship Booth, E-Commerce Lab

Starting a business feels overwhelming? You’re not alone.

You’ve got the idea. You crave freedom, flexibility, and fulfillment. But then reality hits—legal forms, business plans, taxes, operations. Where do you even start?

Most businesses don’t fail because the idea is bad, but because the execution is flawed. Entrepreneurs get stuck in confusion, skip key steps, or burn out trying to do everything alone.

This audiobook is your roadmap—clear, direct, and actionable.

• Validate Your Idea: Focus on what customers truly want
• Choose the Right Legal Structure: LLC, sole proprietorship, or corporation? Learn the pros, cons, and setup process
• Business Planning: Build a real-world plan that keeps you focused and attracts investors
• Marketing & Branding: Position your brand, attract the right audience, and convert leads into loyal customers
• Manage Finances & Operations: Streamline your systems, control your cash flow, and avoid common mistakes
• Scale with Confidence: Know when and how to grow sustainably
• Bonus: Real-World Case Studies: Learn from Apple, Microsoft, Tesla, Amazon, and more

No MBA? No problem. Whether you're starting a side hustle or building a full-time venture, this guide gives you a step-by-step system to create a business that works—from day one.

Clear guidance. Real examples. Proven strategies.

Download now to launch, grow, and manage your business with confidence.

©2025 Eric Horowitz, PhD, MBA (P)2025 Eric Horowitz, PhD, MBA