Tune into a brand-new edition of Tourism Heads and Their Tales. Today we welcome Joe Marinelli, President and CEO of Visit Savannah. Joe is a well-respected industry thought leader with a solid background in hospitality and tourism. Listen as Joe details the DMO model in place and target markets and how workforce issues impact all destinations. Hear Joe discuss a creative initiative that partners tourism with the Savannah Economic Development Authority (SEDA) that literally takes the show on the road to support workforce development and tourism. Learn about the value of partnerships and why it's critical to destinations. We talk about what leadership traits are required to be successful, and Joe shares his thoughts on this subject. There is so much valuable information in our interview with Joe that this is a definite unmissable episode.

Welcome to "Tourism Heads & Their Tales." In this episode, we are delighted to have Paula Twidale, Senior Vice President of AAA Travel, joining us. Paula's role includes providing leadership and strategic direction for all of AAA's travel services, managing strategic alliances, and spearheading the development of innovative solutions to support AAA clubs. Tune in as Paula offers a comprehensive overview of AAA and delves into the evolution of its programs over the years.

Our conversation touches on various topics including the surge in pent-up travel demand, the resurgence of cruises, and the enduring value of travel agencies. We also explore the continuing popularity of road trips and outdoor adventures such as camping. Paula sheds light on the concept of impact travel, emphasizing authentic cultural experiences that promote environmental and heightened awareness of one's surroundings, citing examples such exclusive curated experiences in Ireland.

Additionally, we learn about the structure of AAA's Diamond program, highlighting its distinctions from traditional star ratings. Our discussion extends to the AAA’s recently launched Trip Canvas platform, designed to offer inspiration, planning tools, and seamless booking experiences.
With valuable insights into emerging travel trends, Paula provides invaluable perspectives for all of us as we navigate the road ahead (pun intended).

Our guest is Melyssa Reeves, President and CEO of Destination Marketing Association of the West. We learn about the changes at DMA West and what the future will bring to this 40-year membership organization. We hear about DMA West's focus on three main events; Technology Summit, CEO Leadership Summit and Education Summit.

We discover how DMA West adds value to those destinations that have budgetary constraints and where opportunities exist for these small and mid-size DMO's. Delve into the heart of DMA West's ethos, where peer-to-peer sharing and learning flourish, fostering an invaluable trust network among industry leaders. We also touch on the significance of technology and how it is being utilized in destinations.

Prepare to be enlightened and inspired as we embark on this enlightening voyage with Melyssa Reeves, charting the course towards a future brimming with endless possibilities for DMA West. All this and so much more!