The Yogi Entrepreneur

A Guide to Earning a Mindful Living Through Yoga
Narrated by: Jesse Dornan
Length: 5 hrs and 57 mins
4.8 out of 5 stars (64 ratings)

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Publisher's Summary

Many yoga teachers are great at teaching but often struggle with the business of yoga. Finding a balance between sharing yoga with the world and running an ethical business can be challenging. The Yogi Entrepreneur is the definitive manual on starting and growing a yoga business. Whether you are an established teacher looking to expand your student base, a new teacher fresh out of yoga teacher training, or simply considering signing up for your first yoga certification course - this book is for you.

The Yogi Entrepreneur offers chapters on becoming a yoga teacher, marketing and branding, ethics, leading retreats and workshops, developing a Wordpress website, managing social media like Twitter and Facebook, and many other important skills for success as a teacher or yoga studio owner. With scores of resources, low-cost marketing tips, and time-saving tools, this book is a yoga teacher's toolbox.

The Yogi Entrepreneur has been used in hundreds of teacher training programs around the world and has helped thousands of yoga teachers to find their audience, define their brand, and share their unique approach to yoga more effectively. Whether your teaching is rooted in more traditional styles of yoga like Iyengar, Kripalu, and Integral or in more contemporary disciplines such as Forrest, Bikram, Baptiste, and Anusara yoga, the simple and straightforward tools outlined in this book will help you to reach your true potential as a yoga teacher.

If you are ready to jump-start your yoga and meditation business, then look no further!

©2017 Darren Main (P)2017 Darren Main

What listeners say about The Yogi Entrepreneur

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Great listen for yoga teachers

A great read for those who want some direction on where to go in their post yoga training journey. Darren clearly and easily spells out what needs to happen in order to make it as a yoga teacher. His approach is really accessible for everyone. There are even some insider tips on how to market yourself etc. A great read!

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A must read!

Darren is authentic and insightful in his approach. A good read, guide for those taking the next step into the yoga industry!

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Excellent resource for all yoga teachers

This book provides a comprehensive overview of the ethics and business of yoga. It is an excellent resource for yoga teachers at every stage in their career.

As a yogi currently in a basic teacher training program, I appreciated that Darren encouraged readers to reflect upon their own practice, passion, and vision as a foundation to build their business.

In a "world is hungry for self-awareness," The Yogi Entrepreneur guides aspiring teachers to share their practice with their communities.

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wonderfully helpful and comprehensive

I enjoyed its structure and pace. This book gave me a great overview of what it takes to mindfully create my own path. Darren, through this book, has helped me get a sense of the practical decisions that should be made when balancing the need to develop a sustainable way of sharing this sacred knowledge and honoring its values as a way of life.

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Great for all phases of the yoga teacher journey

I would highly recommend this book for anyone exploring the possibility of yoga teacher training or looking to supplement the teaching materials they currently utilize as a yoga teacher. This guidebook has a plethora of practical resources for anyone on any portion of their endless path of yogic teacher training. Darren includes personal anecdotes and intimate experiences to share lessons learned as well as thoughtful provocations for the reader to consider in making yoga teaching and entrepreneurship their own. #yogientrepreneur @darrenjmain

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Overarching discussion of entrepreneurship

Filled with good nuggets like how to approach continuing education and considerations for establishing an authentic social media presence. Will buy the hardcopy to use as a reference guide.

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Great read! Worth every minute.

This was a great read! It touches on a wide variety of subjects you should be considering when running a business. Darren has a way of giving you just enough information to understand the concept and be able to dig deeper yourself into the things that really spark your interest. Darren's books are always interesting with a combination of good information and his personal story. I would recommend this to anyone looking to teach yoga.

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  • 05-20-20

I’m glad I listened :-)

Darren shares tips and reminders that will help prepare and get you started on your journey. Much of the information is also applicable to any other endeavor/field. I highly recommend this if you are considering a yoga training or have already taken one.

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A Comprehensive Guide to Yoga Entrepreneurship

I loved this book! It not only was a detailed and comprehensive guide to building a successful yoga business, but it was filled with interesting stories throughout that fit each theme/chapter, making it a lively and educational read. I will certainly be referring back to this book as I continue on my yoga journey and would recommend this book, not only to the yogi entrepreneur, but anyone interested in building their business and brand in an ethical and sustainable way.

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Valuable yogic advice all around

Whether being in the yogi business or not this book provides insightful and valuable info about being a nice person, weaving loving kindness and what is truly yoga into every aspect of modern life. Very inspiring.

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Profile Image for Andrzej Zawadzki @trainwithandre
  • Andrzej Zawadzki @trainwithandre
  • 06-28-19

Yogi wannabe read this - you need to pay rent!

Very user friendly instruction on how to create your own little space in very crowded world of yoga and fitness. After reading over 20 Entrepreneur- like books i was very familiar on every concept mentioned in the book. Author gather and recycle Ideas from other most read titles and put them together creating sort of blueprint for yoga business. Loved the chapters about how to build relationships with students and how to work with other yogis. If you never read any book related to Business, Online marketing or entrepreneurship and you are spiritual yogi you mind find this title a bit overwhelming . This title is about YOGA BUSINESS not about Yoga philosophy . I can say 9/10 - have to take 1 for talking about talking about google search optimization as toward the end got too technical.