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The Whuffie Factor
- Using the Power of Social Networks to Build Your Business
- Narrated by: Karen White
- Length: 8 hrs and 49 mins
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Publisher's Summary
While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities; it is whuffie---social capital---and how to raise it is the heart of this book."
In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam---met with negative reactions and a loss of social capital.
The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for 21st-century-style online success.
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What listeners say about The Whuffie Factor
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- John
- 08-08-09
My Whuffie May Go Down, But ....
I really did not care much for this book. Let me preface that by saying that Ms. Hunt does make a lot of good points and she covers a lot of ground. Here are my reservations: (1) there really is not much new here. Most of the content is covered in other books (David Meerman Scott, Seth Godin, for example); (2) the book really could have used a good editing: It could easily be 30% shorter. I found it very repetitive; (3) I really found the book preachy; Ms. Hunt espouses many extreme left coast views and, to me anyway, goes over the line about getting in your face about it (the word count for "community" is off the charts). The following is a minor point, but the narrator (who has a pleasant enough voice), has an annoying habit of very loudly inhaling to get a breath. After 30 minutes, it becomes really noticeable.
4 people found this helpful
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Overall
- John
- 07-19-09
Great Book
I never heard of this author before but don't let that or the title of this book throw you off. This book is contemporary and helped make sense of all of the noise known as Social Networking. Tara gives in depth history of the progression of the internet community. Not only did I buy this audio book but after listening I purchased the book as well. If you are looking to get ahead in your business and perhaps have tried a few things but haven't been successful this book will explain why. This is NOT a how to book but there is a ton of information to get you started. Don't hesitate click "Buy Now" and finally get started.
2 people found this helpful
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Overall
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Performance
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Story
- Enrique
- 05-25-13
A MUST READ FOR ALL SSMs
What made the experience of listening to The Whuffie Factor the most enjoyable?
Honest and informative.
Tara Hunt is a master at her trade. The tips on how to use social media and her deep understanding of the subject is a real treat to the reader.
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Performance
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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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A complete waste of time
- By Dr. Brian L. Carpenter on 10-03-11
By: Ann Handley, and others
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Marketing Rebellion
- The Most Human Company Wins
- By: Mark Schaefer
- Narrated by: Mark Schaefer
- Length: 7 hrs and 14 mins
- Unabridged
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Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
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To Succeed, Follow the Customer's Lead
- By jwsteiert on 03-25-19
By: Mark Schaefer
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Kickstarter Launch Formula
- The Crowdfunding Handbook for Startups, Filmmakers, and Independent Creators
- By: Salvador Briggman
- Narrated by: Salvador Briggman
- Length: 3 hrs and 48 mins
- Unabridged
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If you're looking for a step-by-step launch framework for your upcoming Kickstarter or Indiegogo campaign, this is the handbook for you! I'll teach you how to use crowdfunding to raise money online and bring your project to life. We're at the beginning of a movement as transformative as the industrial revolution. Never before in history have authors, musicians, artists, and film producers been able to connect with massive online audiences and get funding for their creative work.
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It has the information you can find everywhere
- By Scooty on 01-14-20
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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An introduction. NOT a how to.
- By sabri sivan on 01-30-15
By: Ryan Holiday
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 48 mins
- Unabridged
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Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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How to be a Jack of All Trades Marketer
- By Steven on 07-04-13
By: John Jantsch
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane
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Platform
- Get Noticed in a Noisy World
- By: Michael Hyatt
- Narrated by: Michael Hyatt
- Length: 5 hrs and 13 mins
- Unabridged
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To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Lots of Quality Info, Not-So-Great Voice Over
- By Abraham on 06-18-12
By: Michael Hyatt
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Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- By: Maria Ross
- Narrated by: Maria Ross
- Length: 4 hrs and 58 mins
- Unabridged
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In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.
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Totally relevant.
- By ABLOCH on 06-06-17
By: Maria Ross
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Founder Brand
- Turn Your Story into Your Competitive Advantage
- By: Dave Gerhardt
- Narrated by: Dave Gerhardt
- Length: 3 hrs and 27 mins
- Unabridged
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Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.
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Nice book, but I was expecting more
- By Mera Horani on 04-24-23
By: Dave Gerhardt
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port