The Power of Scarcity

Leveraging Urgency and Demand to Influence Customer Decisions

De: Dr. Mindy Weinstein

Narrado por: Karen Ruth Johnston

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.

In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services.

In this book, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages—supply related, demand related, time related or limited edition—affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives, as well as real-life customers' firsthand experiences.

©2023 Mindy Weinstein, PhD (P)2022 McGraw Hill-Ascent Audio

Modern day marketing explained!!!

Opens your eyes to modern day marketing you probably didn’t realize you were being targeted with.

a good primer on scarcity mindset

A very good view on using scarcity in it's many forms for marketing. Lacks urgency.

A Game-Changing Marketing Book You Can’t Afford to Miss!

Don’t miss this book! A fresh perspective on how to spin your brand to get more sales and excite your customers. I’m so excited to use these principles in my business. 10/10 read!