
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Narrated by:
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Eric Ries
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By:
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Eric Ries
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random HouseListeners also enjoyed...




















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A must for anyone starting a business
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We waste so much effort on so many features but what is the absolute minimum and how do you validate it against your assumptions.
Makes you think about all the things you did in the past, was it really necessary to build all that ... hmmm...
What really counts in startup product development
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what a great philosophy
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The best book to start a business
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listened to this10 yrs ago
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Great book read in monotone voice
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Probably the best book I have listened/read.
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Maybe a little prolix but very well structured and insightful.
Despite I read it on Kindle a couple of years ago I decided to take advantage of the author's narration.
Sincere compliments Eric
Who says that these concepts are not applicable in manufacturing, better start it over
Incredibly well structured insightful book
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it's amazing
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To anyone learning organizations in the new world
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