Today, I have the great honor of introducing you to my right-hand woman: Alex Beesting. Alex keeps me focused, grounded, and always growing in this business, but honestly, I don’t have a ton of advice for how I originally found her. It was just meant to be.

So, this episode is not one about finding your perfect employee… It’s about the joy and ease you can have in your business when you finally do find your person that you just gel with.

In this episode, Alex tells the story of how she started in urban planning and ended up at Kirsten Screen Inc. We talk about how we knew we were a great pair, our matching business ethos, and how we stay in sync with each other without overworking.

Plus, stick around until the end of the episode for a big announcement! You won’t want to miss it. Let’s dive in!

What’s in this episode:

[00:00] Intro

[01:49] Why Alex transitioned from urban planning into the career she has now

[09:33] How Alex and I found each other, in the midst of her business transition

[15:04] Why Alex and I work so well together (and a little bit of human design!)

[18:16] Alex’s view of “false productivity” and how many small businesses get stuck in this mindset

[24:42] My management approach and why it’s so effective for employees like Alex

[28:07] The ways Alex and I stay in sync

[33:00] Our big announcement!

For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.

If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

At some point, we all get this idea in our head about what it means to be good at sales. It probably looks like being forceful, pushy, and maybe even a little exploitative. And those are all reasons that women entrepreneurs tend to shy away from sales, to their detriment.

Jac White is here to turn that idea of sales on its head. Jac is the master of what she calls “relationship sales” and she believes that women are naturally good at it.

In today’s episode, she’s giving us advice for how to get started in relationship sales, how to work with your competitors in a way that benefits you both, and why women should lean into their natural talents and instincts when it comes to building and cultivating relationships.

This episode is full of gems from Jac! Let’s dive in.

What’s in this episode:

[00:00] Intro

[02:54] How Jac departed from her prescribed path early on

[06:14] How motherhood influenced Jac’s career journey

[14:05] What relationship sales are and why women are so good at it

[17:25] Why you shouldn’t be afraid of “no”

[24:16] How Jac works with her “competitors” to create opportunities and grow her business

[30:08] What “shop talk” looks like for Jac and her industry peers (and why it’s so helpful)

[33:41] Jac advice for leveraging and building new relationships

[36:22] Kirsten’s quote of the day

For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.

If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”

In this online world, it feels like everyone is selling something. Salesy copy is everywhere, and we can sniff it out from a mile away at this point. So… how do you write copy that sounds interesting, authentic, and not just like another money-grab that gives people the ick?

In this episode, Erin Morris is here to set us straight on what makes good copy, why so many of us are missing the mark and writing salesy copy, and where we can start with creating better more authentic copy and connections online.

If you’re a coach or personality-driven brand, you NEED this episode. Let’s dive in.

What’s in this episode:

[00:00] Intro

[02:15] Why Erin is so devoted to authenticity

[06:16] How Erin’s love of freedom (not her formal education) led her to a copywriting career

[12:39] Erin’s tips on writing copy that sounds like you, instead of a used car salesman

[22:16] The talents and skill sets that make some people better at copywriting, podcasting, etc

[29:33] Why you need to break out of the corporate sound to write the most authentic copy

[34:36] My quote and question for you today

For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.

If you’re tired of having your business run you into the ground and want to fall in love with entrepreneurship again, grab my free training, “How to Scale (and Sustain!) Your Online Coaching Business to Six Figures & Beyond (Without Trading all of Your Time for Money and the Constant Fear of Having no Clients!)”