The Email Cemetery

Where Bad Sales Emails Go to Die...and How to Resuscitate Yours

By: Charlene Decesare

Narrated by: Tiana Hanson

Length: 2 hrs and 34 mins

Publisher's summary

Wondering why your sales prospects keep ghosting you? Want your sales outreach and your revenue goals to come alive? Want to sanity-check your email habits to see if you’re at risk of becoming a sales zombie?

The Email Cemetery lets you dig deep into real sales emails that died on the way to their prospect’s inbox. Professional sales trainer, Charlene DeCesare, uses helpful humor to guide you through the headstones within the email cemetery. You will sift through complete email post-mortems, discover how to self-diagnose your email persona, and learn what it will take to get your emails – and your sales goals – off life support.

Through a balance of wit and expertise, this professional sales email coroner identifies:

• The most common email mistakes, categorized by eight humorous personas
• Exactly where these email cemetery residents went wrong
• A quick checklist of symptoms to see if you might be at risk
• Actionable advice for email resuscitation so your sales numbers don’t flatline

Give your sales emails some much needed CPR and avoid the email apocalypse before it's too late!

©2019 Charlene DeCesare (P)2020 Charlene DeCesare

MUST READ

I absolutely love this book and Charlene's approach. I would have paid more knowing the information that is with it's pages.

Must Read for Email Sales

This short, to-the-point, engaging book should be handed to every aspiring salesperson, especially those who use email, though experienced salespeople who aren't happy with their numbers would certainly benefit from it. As Charlene gave examples of the various types of salespeople, I found myself shaking my head at many emails I recognized! Do all bad salespeople go to the same place to get their scripts?

My reaction to many of these salespeople is exactly as Charlene described, especially 'The Apologizer' and 'The Bridge Burner'. The folks who 'The Bridge Burner' most probably won't listen, but you need to be sure and eradicate any sign of this from your sales emails! She did a great job demonstrating the most common problems in a witty, humorous way. Speaking of humor, Charlene's sense of sense of humor was evident throughout the book, which was a bit of icing on the cake.

The only negative point I have is the narration. I like to listen to most audio books at 1.1x, and Tiana Hanson's voice came across robotic at this speed for some reason. When I slowed it down to 1.0x, it was good though, and Tiana seemed to really capture Charlene's voice in her narration of this.

It's a relatively quick listen - just add it to your library. You won't regret it.

A serious subject presented with humor

I'm so glad I listened to this book rather than read it because Charlene's humor is hysterical and the narrator's ability to deliver that humor was a real treat. The Email Cemetary is educational and informative. I learned what to do before embarking on an email campaign, I learned why I communicate the way I do and I learned what I can do to change my communication style and why I need to do so. Charlene teaches and instructs using examples of how NOT to do email marketing from real-life examples. This was a book filled with examples and corrective instruction delivered in a way that makes it memorable.