The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

By: Michael E. Gerber

Narrated by: Michael E. Gerber

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

©1955, 2001, 2003, 2004 Michael E. Gerber; (P)2004 HarperCollins Publishers, Inc.

Ideas to build a life, not just a business

This book is helping me understand how a clear vision for my life and new business will help me accommodate changing markets, staff roll over, and evolving partnerships. E-Myth has changd my perspective and goal -- to develop an enterprise with a clear mission, and to plan this business to thrive without me.

Wow! Does this guy know me?

I couldn't believe this book. It seemed like the author had a hidden camera into my life and my business. He knew everything about me! As he went through the stages of a new business, it was like as if he were telling my life story. His suggestions were timely and relevant. His methods were clear and easy to follow. I found this book to be particularly exciting and motivational. He reawakened the vitality in me that I had when I initially started my business. And most importantly, this book made me realize that my business ups and downs were not unique, and gave me hope that there was a way out. This is a perfect read for someone in the small, then big, then small again place in their business. However, I imagine it is relevant at any point in the growth of a small business. Hopefully you will read this book early so you can avoid some of the pitfalls he describes and I have already experienced. This is a MUST READ for any small business owner.

Wow!

This book it dead on. Between "The Alternative Board" and this book I WILL make my business succeed. A three of them.

From a 12 year entrepreneur

I'm on my second business. The first one lasted 2 years. I published 17 books. My latest business is as a recruiter of programmers, salespeople and bankers for the last 12 years.

Is the book useful? Absolutely. I will be reading it again in 6 months. I need to get more out of it. I particularly liked the exposition mixed in with the story of a believable disciple. I learn better that way.

A very good buy.

A Must Read

Every business owner or manager must read this book!