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The Customer Loyalty Loop
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Overall4.5 out of 5 stars 45
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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.
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-
Overall4.5 out of 5 stars 45
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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.
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Overall4.5 out of 5 stars 107
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Overall4.5 out of 5 stars 351
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Performance5 out of 5 stars 318
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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5 out of 5 stars
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- Narrated by: Eric Pollins
- Length: 6 hrs and 14 mins
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Overall4.5 out of 5 stars 77
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Performance4.5 out of 5 stars 68
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Story4.5 out of 5 stars 69
In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world.
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5 out of 5 stars
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Educational, inspirational, entertaining, ~dry..
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Publisher's Summary
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more.
The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.
You will learn a wide variety of simple but powerfully effective strategies, such as:
- How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more.
- How to use the "Butler Secret" to achieve results superior to any marketing campaign or promotion you'll ever dream up.
- Why providing the best customer service isn't enough anymore, and what you must do instead if you want your business to keep growing in the 21st century.
- The "Bentley Strategy" that will immediately and dramatically increase customer loyalty to your business.
- And many more proven tactics and strategies.
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Average Customer Ratings
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Reviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Leslie D
- Atlanta, GA USA
- 12-17-16
The content is great. The reader not so much
The content is really really good so please buy it but the reader sounds very much like a computer generated voice at the beginning of the book and progressively gets better.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Nicholas Simpson
- 04-13-18
Brilliant insight
What made the experience of listening to The Customer Loyalty Loop the most enjoyable?
The depth of insight and research done into the phyche of the customer puchase cycle.
Who was your favorite character and why?
No characters in this book
What does Walter Dixon bring to the story that you wouldn’t experience if you just read the book?
You can hear in Walter Dixon's voice the key points that need to be put across to the reader
Did you have an extreme reaction to this book? Did it make you laugh or cry?
Yes! It was an eye opener and made me think twice, three times, no, many, many times how I need to improve my customer relationships
Any additional comments?
I am in the process of growing a new start-up business, so this book was absolutely key to me. I can certainly get things right from the outset.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- The Cow
- 07-12-17
Best business book of its kind. A must read.
Best business book of its kind. A must reas for any businessperson no matter their background or TOTJ.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Kmiles2013
- 04-08-17
Great info but boring narration
I really enjoyed hearing this story but the narrators voice put me to sleep. I had to listen in small increments.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Amazon Customer
- 02-17-19
Narration style too irritating
I found the overly intense, fast talking followed by dramatic pauses for thought irritating. I gave up listening it took too long to get to anything ground-breaking.