-
The Automotive Manifesto: How Brand Connection Can Save Retail Automotive
- Narrated by: Paul J Daly
- Length: 43 mins
- Categories: Business & Careers, Marketing & Sales
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Audible Premium Plus
$14.95 a month
Buy for $3.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Post Corona
- From Crisis to Opportunity
- By: Scott Galloway
- Narrated by: Scott Galloway
- Length: 5 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 544
-
Performance4.5 out of 5 stars 458
-
Story4.5 out of 5 stars 456
The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses woke up to find themselves crushed under an avalanche of consumer demand. Others scrambled to escape obliteration. But as New York Times best-selling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead.
-
5 out of 5 stars
-
Rebranding Capitalism?
- By David Shaw on 11-26-20
By: Scott Galloway
-
The Automotive BDC Manifesto
- A Career Guide for Producers and Managers in the Business Development Center
- By: Andrei Smith
- Narrated by: Madison Niederhauser
- Length: 2 hrs
- Unabridged
-
Overall5 out of 5 stars 4
-
Performance5 out of 5 stars 2
-
Story5 out of 5 stars 2
Across 11 chapters, Andrei will break down everything you need to know to excel in the business development center.
-
5 out of 5 stars
-
Number 1 BDC Guide in the United States, bar none.
- By Victor on 06-23-20
By: Andrei Smith
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,175
-
Performance4.5 out of 5 stars 2,725
-
Story4.5 out of 5 stars 2,690
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
3 out of 5 stars
-
Terrible Narrator
- By cjmora on 01-23-19
By: Seth Godin
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,939
-
Performance4.5 out of 5 stars 7,793
-
Story4.5 out of 5 stars 7,749
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
1 out of 5 stars
-
Another empty self important marketing book
- By GT on 01-25-20
By: Donald Miller
-
Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 1,358
-
Performance5 out of 5 stars 1,185
-
Story5 out of 5 stars 1,173
Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David translates this skill into a valuable methodology that applies to high performers at all levels of business. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers.
-
1 out of 5 stars
-
Could not tolerate this book
- By tokind on 10-04-20
-
Perfect Dealership
- Surviving the Digital Disruption
- By: Max Zanan
- Narrated by: Will Stauff
- Length: 2 hrs and 55 mins
- Unabridged
-
Overall4 out of 5 stars 22
-
Performance4 out of 5 stars 17
-
Story4 out of 5 stars 18
Today, traditional car dealerships are facing a threat. Innovative and convenient digital startups and services threaten to disrupt the traditional car-sale process, egged on by consumers who aren’t happy with the existing sales process. If car dealerships don’t adapt, they will face an industry-wide extinction. Perfect Dealership offers help and hope for dealerships struggling to adapt to this digital-based paradigm shift.
-
5 out of 5 stars
-
Adapt or Die
- By ELLIOTT GLOVER on 08-20-18
By: Max Zanan
-
Post Corona
- From Crisis to Opportunity
- By: Scott Galloway
- Narrated by: Scott Galloway
- Length: 5 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 544
-
Performance4.5 out of 5 stars 458
-
Story4.5 out of 5 stars 456
The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses woke up to find themselves crushed under an avalanche of consumer demand. Others scrambled to escape obliteration. But as New York Times best-selling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead.
-
5 out of 5 stars
-
Rebranding Capitalism?
- By David Shaw on 11-26-20
By: Scott Galloway
-
The Automotive BDC Manifesto
- A Career Guide for Producers and Managers in the Business Development Center
- By: Andrei Smith
- Narrated by: Madison Niederhauser
- Length: 2 hrs
- Unabridged
-
Overall5 out of 5 stars 4
-
Performance5 out of 5 stars 2
-
Story5 out of 5 stars 2
Across 11 chapters, Andrei will break down everything you need to know to excel in the business development center.
-
5 out of 5 stars
-
Number 1 BDC Guide in the United States, bar none.
- By Victor on 06-23-20
By: Andrei Smith
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,175
-
Performance4.5 out of 5 stars 2,725
-
Story4.5 out of 5 stars 2,690
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
3 out of 5 stars
-
Terrible Narrator
- By cjmora on 01-23-19
By: Seth Godin
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,939
-
Performance4.5 out of 5 stars 7,793
-
Story4.5 out of 5 stars 7,749
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
1 out of 5 stars
-
Another empty self important marketing book
- By GT on 01-25-20
By: Donald Miller
-
Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 1,358
-
Performance5 out of 5 stars 1,185
-
Story5 out of 5 stars 1,173
Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David translates this skill into a valuable methodology that applies to high performers at all levels of business. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers.
-
1 out of 5 stars
-
Could not tolerate this book
- By tokind on 10-04-20
-
Perfect Dealership
- Surviving the Digital Disruption
- By: Max Zanan
- Narrated by: Will Stauff
- Length: 2 hrs and 55 mins
- Unabridged
-
Overall4 out of 5 stars 22
-
Performance4 out of 5 stars 17
-
Story4 out of 5 stars 18
Today, traditional car dealerships are facing a threat. Innovative and convenient digital startups and services threaten to disrupt the traditional car-sale process, egged on by consumers who aren’t happy with the existing sales process. If car dealerships don’t adapt, they will face an industry-wide extinction. Perfect Dealership offers help and hope for dealerships struggling to adapt to this digital-based paradigm shift.
-
5 out of 5 stars
-
Adapt or Die
- By ELLIOTT GLOVER on 08-20-18
By: Max Zanan
-
How to Lead
- Wisdom from the World's Greatest CEOs, Founders, and Game Changers
- By: David M. Rubenstein
- Narrated by: David M. Rubenstein
- Length: 13 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 211
-
Performance4.5 out of 5 stars 172
-
Story4.5 out of 5 stars 174
The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers. For the past five years, David M. Rubenstein - author of The American Story, visionary cofounder of The Carlyle Group, and host of The David Rubenstein Show - has spoken with the world’s highest performing leaders about who they are and how they became successful.
-
1 out of 5 stars
-
A leadership book devoid of leadership.
- By Honest reviewer on 09-10-20
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 3,796
-
Performance5 out of 5 stars 3,321
-
Story4.5 out of 5 stars 3,275
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
-
5 out of 5 stars
-
I NEVER write reviews!
- By Just Love ❤️ on 04-24-17
By: Allan Dib
-
Free to Focus
- A Total Productivity System to Achieve More by Doing Less
- By: Michael Hyatt
- Narrated by: Michael Hyatt
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 982
-
Performance4.5 out of 5 stars 834
-
Story4.5 out of 5 stars 828
Most think productivity is just about getting more done at a faster speed. But it's not. Productivity is about getting the right things done. New York Times best-selling author Michael Hyatt has created a total productivity system that's much more than endless box checking. Proven by more than 25,000 professionals, this system helps overwhelmed leaders achieve what matters most so they can succeed at both work and life.
-
3 out of 5 stars
-
Maybe good to read, not good for listening.
- By Carl on 10-12-19
By: Michael Hyatt
-
The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 11,991
-
Performance4.5 out of 5 stars 10,243
-
Story4.5 out of 5 stars 10,197
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
-
4 out of 5 stars
-
Book for Entrepreneuers
- By A. Yoshida on 01-29-18
By: Ben Horowitz
-
Fanatical Prospecting
- The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling
- By: Jeb Blount
- Narrated by: Jeb Blount, Jeremy Arthur
- Length: 8 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,091
-
Performance4.5 out of 5 stars 4,442
-
Story4.5 out of 5 stars 4,392
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is that the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect.
-
5 out of 5 stars
-
Fanatically impressed!
- By Michael on 08-17-16
By: Jeb Blount
-
Sprint
- How to Solve Big Problems and Test New Ideas in Just Five Days
- By: Jake Knapp, John Zeratsky, Braden Kowitz
- Narrated by: Dan Bittner
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,571
-
Performance4.5 out of 5 stars 1,337
-
Story4.5 out of 5 stars 1,330
The companies that Google Ventures invest in face big questions every day: Where's the most important place to focus your effort, and how do you start? What will your ideas look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution to a problem? Business owners and investors want their companies and the people who lead them to be equipped to answer these questions - and quickly.
-
4 out of 5 stars
-
Great Advice, But It's All Old News
- By Michael on 08-19-16
By: Jake Knapp, and others
Publisher's Summary
If you’re a dealership (or any retail business, really) whose marketing relies on paid search and sell, sell, sell commercials to keep your business flourishing, you’re wrong.
Connection is the new currency.
Marketing, sales, and branding (yes - branding!) must radically shift to reflect how people actually engage with companies. It would be an understatement to say the auto industry has been slow to adapt. Make no mistake, change - spurred by the Amazons, Carvanas, and CarMaxes of the world - is upon us. If you’re not willing to be among the most innovative thinkers regarding brand connection, you’re simply not going to survive, let alone thrive.
The Automotive Manifesto goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. Automotive retail needs a reminder that it didn’t conquer all of the challenges over the last hundred years to get beat by ones, zeros, and a smartphone. It cuts right through the brand rot that’s infesting automotive retail and offers real-time strategies to out-thrive the lagging 90% of dealers who can’t change with the times.
By listening to this book, you will learn:
- How brand connection can transform both your internal and external experience
- Ways to rid your business the exhausting churn of 30 day sales cycles and tactics
- Powerful alternatives to common sales, fixed ops, and people strategies
- Branding insights, retail strategies, and business tips that get real, lasting results
- A new model of marketing focused around connection to your consumers
- An approach for the 10% of dealers who are focused on growth to take advantage of an unprecedented opportunity for brand expansion
Paul J. Daly refines almost two decades of business leadership, retail auto, and brand marketing experience into the Manifesto, a no-nonsense guide to the connection that is actually possible in retail automotive and beyond.