-
The Art of War of the Inbox
- Adapting Sun Tzu's Art of War to Email Marketing
- Narrated by: Nate Wright, Billy Gold
- Length: 49 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
The Art of War of the Inbox
Buy for $3.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,069
-
Performance5 out of 5 stars 10,280
-
Story4.5 out of 5 stars 10,209
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,054
-
Performance5 out of 5 stars 4,353
-
Story5 out of 5 stars 4,298
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,184
-
Performance4.5 out of 5 stars 3,534
-
Story4.5 out of 5 stars 3,488
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,602
-
Performance4 out of 5 stars 3,826
-
Story4.5 out of 5 stars 3,791
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
-
Ten Arguments for Deleting Your Social Media Accounts Right Now
- By: Jaron Lanier
- Narrated by: Oliver Wyman
- Length: 4 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,275
-
Performance4.5 out of 5 stars 1,088
-
Story4.5 out of 5 stars 1,078
You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In his important new audiobook, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms behind before it’s too late. Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us towards richer and fuller way of living and connecting.
-
2 out of 5 stars
-
Hatred for Trump Interferes with book
- By Maggie Lawrence on 06-23-20
By: Jaron Lanier
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 993
-
Performance4.5 out of 5 stars 867
-
Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,069
-
Performance5 out of 5 stars 10,280
-
Story4.5 out of 5 stars 10,209
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,054
-
Performance5 out of 5 stars 4,353
-
Story5 out of 5 stars 4,298
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,184
-
Performance4.5 out of 5 stars 3,534
-
Story4.5 out of 5 stars 3,488
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,602
-
Performance4 out of 5 stars 3,826
-
Story4.5 out of 5 stars 3,791
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
-
Ten Arguments for Deleting Your Social Media Accounts Right Now
- By: Jaron Lanier
- Narrated by: Oliver Wyman
- Length: 4 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,275
-
Performance4.5 out of 5 stars 1,088
-
Story4.5 out of 5 stars 1,078
You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In his important new audiobook, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms behind before it’s too late. Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us towards richer and fuller way of living and connecting.
-
2 out of 5 stars
-
Hatred for Trump Interferes with book
- By Maggie Lawrence on 06-23-20
By: Jaron Lanier
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 993
-
Performance4.5 out of 5 stars 867
-
Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Super Thinking
- The Big Book of Mental Models
- By: Gabriel Weinberg, Lauren McCann
- Narrated by: René Ruiz
- Length: 12 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 527
-
Performance4.5 out of 5 stars 443
-
Story4.5 out of 5 stars 440
The world's greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They're called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more. Or, you can just listen to Super Thinking, a fun, illustrated guide to every mental model you could possibly need.
-
3 out of 5 stars
-
Author falls in the same mental traps he talks...
- By gimenez on 08-04-19
By: Gabriel Weinberg, and others
-
Manipulation Techniques
- How to Use Empath Psychology for Reading People Mind. Practical Persuasion Skills, Accelerate Learning to Analyze Human Behavior. Practice NLP and Dark Psychology.
- By: Robert Tower
- Narrated by: Andy Baronson
- Length: 3 hrs and 7 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
Manipulation is the conscious act of causing someone to do a certain thing or act in a certain way. Manipulation is clever, skillful, and sometimes unscrupulous. Manipulation is not always a bad thing. Knowing that manipulation is happening is the first step towards ending it. By knowing the signs of manipulation, people can often stop it before it becomes a bad habit or a detrimental way of life. At the same time, understanding manipulation will help you to get better at it, if that is your goal.
By: Robert Tower
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- By: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 502
-
Performance4.5 out of 5 stars 428
-
Story4.5 out of 5 stars 423
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
-
1 out of 5 stars
-
Complete Waste of Time
- By Jeanette Fox on 01-05-19
By: Dan S. Kennedy
-
Dark Psychology Secrets
- Ultimate Guide About the Art of Reading and Analyze People. Use NLP Manipulation and Emotional Persuasion on Point to Influence Human Behavior with Deception and Mind Control
- By: Adam K. Master
- Narrated by: Ivan Busenius
- Length: 3 hrs and 14 mins
- Unabridged
-
Overall0 out of 5 stars 0
-
Performance0 out of 5 stars 0
-
Story0 out of 5 stars 0
In addition to highlighting the many different techniques with which human beings manipulate others, the audiobook also contains vital information on not only how to spot them, but also how to avoid the tactics.
By: Adam K. Master
-
Tricks and Ways to Get Instant Trust Belief, Influence, and Rapport by Talking to the Subconscious Mind
- By: Daril Kline
- Narrated by: Brian Bergum
- Length: 3 hrs and 16 mins
- Unabridged
-
Overall4 out of 5 stars 4
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
Do you have the challenge of connecting, building, and maintain the relationship with others? Or do you wonder which is the secret behind instant trust and good rapport? The audiobook will give you the chance to learn how to build a strong relationship and connect with anyone you meet along the line of your work. This audiobook will also help you regain your broken trust from your clients and friends. It also feels good when you share a fluent conversation, keeping it going and observing the key points to ensure people like, respect, and trust you.
-
5 out of 5 stars
-
Reveal the "Maniac(s) all around you!
- By dennis katsefes on 12-07-21
By: Daril Kline
-
Dark Psychology Detected
- The All-in-One Book to Decipher Secret Deception Techniques, Discover How to Analyze People, Defeat Manipulation and Gaslighting to Protect Your Life, Money, and Freedom
- By: Kaizen Androck
- Narrated by: Peter Coates
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall5 out of 5 stars 23
-
Performance5 out of 5 stars 23
-
Story5 out of 5 stars 23
Learn about the dark triad and the most dangerous kind of dark personality there is. Discover the most powerful digital manipulation protocol driving the world. And…get the power to confront them all. Acquire the ability to resist manipulation. Own your money, enjoy your time, fulfill your purpose, and cherish your freedom. Make your life your own. This book is now the best aid you can have to finally begin countering the world-pervading, incontrovertible evil that is psychological manipulation.
-
5 out of 5 stars
-
Learned a lot from this book!
- By Maximilian on 08-25-22
By: Kaizen Androck
-
The Wealthy Fit Pro's Guide to Online Training
- Help More People, Make More Money, Have More Freedom (Wealthy Fit Pro's Guides)
- By: Jonathan Goodman, Alex Cartmill
- Narrated by: Jonathan Goodman
- Length: 3 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 70
-
Performance4.5 out of 5 stars 55
-
Story4.5 out of 5 stars 54
Online fitness training is the gateway for trainers and gym owners to make more in less time with a better schedule while helping more people. Ambitious fitness pros can now train clients from anywhere in the world if they have the knowledge and drive to do the job right - and this audiobook will show the way.
-
1 out of 5 stars
-
slow and superficial
- By V. Zanini on 12-19-20
By: Jonathan Goodman, and others
-
The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
- By: Michael Mogill
- Narrated by: Nick Chaiman
- Length: 5 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 66
-
Performance4.5 out of 5 stars 60
-
Story4.5 out of 5 stars 60
In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.
-
1 out of 5 stars
-
Near total waste of time.
- By Paul on 06-07-19
By: Michael Mogill
-
Virtual Selling
- A Quick-Start Guide to Leveraging Video Based Technology to Engage Remote Buyers and Close Deals Fast
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 9 hrs and 4 mins
- Unabridged
-
Overall4.5 out of 5 stars 145
-
Performance5 out of 5 stars 121
-
Story4.5 out of 5 stars 117
Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.
-
3 out of 5 stars
-
Basically a sales letter pretending to be a book
- By Kyle on 10-13-20
By: Jeb Blount
-
Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- By: Robert Moore
- Narrated by: Todd Eflin
- Length: 2 hrs and 7 mins
- Unabridged
-
Overall4 out of 5 stars 39
-
Performance4 out of 5 stars 35
-
Story4 out of 5 stars 35
Let me ask you a quick question: imagine what it would be like to be able to control and manipulate anyone you want. How does it feel? Well, that's exactly the purpose of this book: to give you a series of ideas, strategies, and techniques that you can use immediately to control minds....
-
1 out of 5 stars
-
Different Robert Moore
- By ginger on 03-04-20
By: Robert Moore
-
Branding: Online Branding
- Imprint Now Your Brand into Your Customer's Minds, Even with No Experience!
- By: Riley Reive
- Narrated by: Kent Bates
- Length: 1 hr and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 24
-
Performance4.5 out of 5 stars 23
-
Story4.5 out of 5 stars 23
Are you looking for a way to stand above your competitors in the market? This book is for every entrepreneur. It changes the rules of the game in your favor. I remember when I was "just another person" with a business. I did not know how to differentiate my business from my competitors'. I followed some "branding guru" who claimed to use advertising to build a brand. I thought decreasing the price was the best strategy to sell more.
-
5 out of 5 stars
-
Good choice
- By Amazon Customer on 09-12-17
By: Riley Reive
-
Persuadable
- How Great Leaders Change Their Minds to Change the World
- By: Al Pittampalli
- Narrated by: Al Pittampalli
- Length: 7 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 81
-
Performance4.5 out of 5 stars 68
-
Story4.5 out of 5 stars 68
As a leader, changing your mind has always been perceived as a weakness. Not anymore. In a world that's changing faster than ever, successful leaders realize that a genuine willingness to change their own minds is the ultimate competitive advantage. Drawing on evidence from social science, history, politics, and more, business consultant Al Pittampalli reveals why confidence, consistency, and conviction are increasingly becoming liabilities.
-
4 out of 5 stars
-
Save yourself a bunch of future arguments...
- By Rob on 09-07-16
By: Al Pittampalli
Publisher's summary
There's a war in the email inbox. And you're (probably) losing.
Are you feeling reactive - rather than proactive - when running your email marketing campaigns? Did tactics that used to work miracles now fail publicly and miserably? Have your pivots to different strategies had a stupidly short shelf-life?
When marketing wisdom fails us, we need to look at other disciplines, such as war. I don't believe it is an accident that marketing efforts are called "campaigns"; mirroring language used for millennia. Military science emphasizes the use of intelligence (head) over brute force (muscles) and teaches us how to win battles with the least amount of death effort.
In this 5-part book, I've distilled battle-tested principles that my team at B2B Bandits has learned the hard way over 13 years and 21,000 email campaigns and examined them through the lens of Sun Tzu's The Art of War. If you thoughtfully consider and apply them, you can start planning and executing your email campaigns like a savvy general instead of a reactive marketer. You won't find any plug-n-play templates, glittery objects, or empty promises. Instead, we'll equip you for email battle with hard-earned, violently practical advice.
Related to this topic
-
Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 144
-
Performance4.5 out of 5 stars 117
-
Story4.5 out of 5 stars 116
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
-
5 out of 5 stars
-
Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
-
The Art of War for Small Business
- Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
- By: Becky Sheetz-Runkle
- Narrated by: Karen Saltus
- Length: 4 hrs and 54 mins
- Unabridged
-
Overall4 out of 5 stars 59
-
Performance4 out of 5 stars 49
-
Story4 out of 5 stars 51
At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival.
-
2 out of 5 stars
-
Ruined by Narration
- By Oliver Nielsen on 06-30-14
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 993
-
Performance4.5 out of 5 stars 867
-
Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 154
-
Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
The Language of Trust
- By: Michael Maslansky
- Narrated by: Michael Maslansky
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 67
-
Performance4.5 out of 5 stars 54
-
Story4.5 out of 5 stars 54
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
-
5 out of 5 stars
-
Are you communicating or just talking?
- By Shawn on 11-08-10
-
Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 144
-
Performance4.5 out of 5 stars 117
-
Story4.5 out of 5 stars 116
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
-
5 out of 5 stars
-
Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
-
The Art of War for Small Business
- Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
- By: Becky Sheetz-Runkle
- Narrated by: Karen Saltus
- Length: 4 hrs and 54 mins
- Unabridged
-
Overall4 out of 5 stars 59
-
Performance4 out of 5 stars 49
-
Story4 out of 5 stars 51
At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent - for their very survival.
-
2 out of 5 stars
-
Ruined by Narration
- By Oliver Nielsen on 06-30-14
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 993
-
Performance4.5 out of 5 stars 867
-
Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 154
-
Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
The Language of Trust
- By: Michael Maslansky
- Narrated by: Michael Maslansky
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 67
-
Performance4.5 out of 5 stars 54
-
Story4.5 out of 5 stars 54
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
-
5 out of 5 stars
-
Are you communicating or just talking?
- By Shawn on 11-08-10
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
3 out of 5 stars
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
Outnumbered
- Exploring the Algorithms That Control Our Lives
- By: David Sumpter
- Narrated by: David West
- Length: 8 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 30
-
Performance4.5 out of 5 stars 25
-
Story4.5 out of 5 stars 25
Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
-
4 out of 5 stars
-
A good reality check for "Cambridge Hyperbolitica"
- By Haggai Elkayam on 08-06-18
By: David Sumpter
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 62
-
Performance4.5 out of 5 stars 51
-
Story4.5 out of 5 stars 51
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
very insightful...
- By Damien Baldwin on 08-19-15
By: Frans Johansson
-
The Art of War for Women
- Sun Tzu's Ancient Strategies and Wisdom for Winning at Work
- By: Chin-Ning Chu
- Narrated by: Marguerite Gavin
- Length: 5 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 308
-
Performance4.5 out of 5 stars 227
-
Story4.5 out of 5 stars 224
This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.
-
3 out of 5 stars
-
Not for Women Only
- By Ivy Anderson on 05-26-08
By: Chin-Ning Chu
-
The Great Mental Models
- General Thinking Concepts
- By: Shane Parrish
- Narrated by: Shane Parrish
- Length: 3 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,604
-
Performance4 out of 5 stars 1,332
-
Story4.5 out of 5 stars 1,313
The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.
-
2 out of 5 stars
-
A dissapointing debut
- By Peter on 04-14-19
By: Shane Parrish
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
-
Performance4.5 out of 5 stars 44
-
Story4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
5 out of 5 stars
-
great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
-
Program or Be Programmed
- Ten Commands for a Digital Age
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 3 hrs and 28 mins
- Unabridged
-
Overall4 out of 5 stars 158
-
Performance4.5 out of 5 stars 137
-
Story4 out of 5 stars 134
In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
-
3 out of 5 stars
-
Good book, but with some crazy ranting
- By Bjarne on 02-05-15
By: Douglas Rushkoff
-
Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall5 out of 5 stars 372
-
Performance5 out of 5 stars 310
-
Story5 out of 5 stars 306
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
-
5 out of 5 stars
-
Great concepts
- By Juan Chaparro on 05-03-24
By: Oren Klaff
-
The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4 out of 5 stars 308
-
Performance4 out of 5 stars 254
-
Story4 out of 5 stars 250
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
5 out of 5 stars
-
Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 370
-
Performance4.5 out of 5 stars 315
-
Story4.5 out of 5 stars 311
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
-
3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP