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Publisher's Summary

"I became a life insurance salesman in London in May 1969 for the glamour, the fast cars, the groupies...the beautiful women who'd stop at nothing to buy life insurance. It's a very well-kept secret."

Thus begins Peter Rosengard's extraordinary account of his life so far and the endless adventures in which he made, lost, and remade a fortune; founded London's famous Comedy Store; discovered and managed some of the greats in stand-up comedy; turned an unknown boy band into a chart-topping sensation; and, from a cold call in a public phone box, sold the world's biggest ever life insurance policy for $100m - for which he is still celebrated in the Guinness book of records.

©2017 Peter Rosengard (P)2017 Peter Rosengard

Critic Reviews

"Few careers outside show business have encompassed such vivacity, such bravado, such adulation, such immodest rewards- in short such sexiness." - Richard Askwith. The Evening Standard :ES Magazine
"If Peter Rosengard writes half as well as he talks, this is a work of genius. If he writes half as fast as he talks, you will have finished reading this before you started." (Howard Jacobson, Booker Prize winner)
"Peter Rosengard is quite, quite mad- but is also brilliant and funny and can sell anything to anyone. As many of us know to our cost." -John Lloyd, TV producer ( QI, Blackadder, Not the Nine o Clock News)

What members say

Average Customer Ratings

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars

Great listen!!

Peter rosengards lively voice makes the book all the more exciting. His experiences are intriguing and leaves you wanting more.

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Candy for your ears

This book is wonderful. Opens your imagination and makes you laugh. Thank goodness for such a warm, thoughtful and refreshing view of life.

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    5 out of 5 stars
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  • Amazon Customer
  • 01-25-18

Amazing

Everyone should listen to this. It’s amazing! Essential listening about an amazing journey and incredible life.

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    4 out of 5 stars
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    4 out of 5 stars
  • Steve K
  • 12-03-17

Interesting Guy & Interesting Story

Never heard of the guy until now but really enjoyed his book. Good for anyone in sales, life insurance and / or with an interest in motivational books.

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    5 out of 5 stars
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  • Andrew Hill
  • 11-10-17

Brilliant. .

Very captivating. First audio book I've listened to from start to finish. Brilliant narration. Never heard of Rosengard before but he is inspiring.

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    1 out of 5 stars
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  • Anonymous User
  • 12-05-18

Go in one ear and out from other

Story is boring in my opinion, too many long situations. I couldn't finish any chapter