Stories That Stick

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

De: Kindra Hall

Narrado por: Kindra Hall

What stories do you need to tell, and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:

• The Value Story—convince customers they need what you provide.
• The Founder Story—persuade investors and customers your organization is worth the investment.
• The Purpose Story—align and inspire your employees and internal customers.
• The Customer Story—allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Reseñas de la Crítica

'Here's the story: your business is in its current state, you buy this book, read it in one sitting like I did, have your mind blown, your business greatly improves. End scene. Lots of people tell stories, a few are great at it and one can show you how to do it. That's the story of Kindra and this book.' --Scott Stratten, bestselling, award-winning author and Hall of Fame Speaker/Storyteller

'In my business, telling a personal story is the essence to authenticity, and proof that what I do and who I help really achieves results. Stories share a journey that me and my team can identify with and provide a way to personally connect with our clients.' --Autumn Calabrese, Entrepreneur, fitness and nutrition expert

'Storytelling is an art form often lost today among snippets, sound bites, and buzzword copy. Which is unfortunate, because story is how we've connected with each other since language began. In Stories That Stick, Kindra Hall beautifully weaves the argument for story with the best way to craft one. Advice every business owner and influencer needs to understand.' --Mel Robbins, author of the international bestseller The 5 Second Rule

'Storytelling is an essential business skill. It makes data more compelling and communication more effective. In her book, Kindra Hall makes storytelling accessible to anyone. You don't have to be a great writer to tell great stories--you just need to know how to tell Stories That Stick. --Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better

'Timely, personal, poignant, and powerful, Stories That Stick is required reading to grow your business with the power of stories. Highly recommended!' --Jay Baer, Founder of Convince and amp; Convert, coauthor of Talk Triggers

'Whatever you do, wherever you are in your career, this is the book to read right now. Practical, funny and true, Kindra's new book is a keeper.' --Seth Godin, New York Times bestselling Author of This Is Marketing

I’m thinking in stories now!

Loved this book. Kindra has helped me see the value of connecting with my potential clients through story. She makes it super simple as well. I’m already crafting stories in my mind.

I loved it!

Kindra made me think. What stories do I have? What caused me to do this or make that decision? I love stories…. And I learn so much from them. Very helpful book!

The easiest heroes journey you've ever ventured

With simple frameworks to drive thinking differently about stories and how to harness emotion for impact, Stories that Stick is a quick read that runs deep. As you look past the simple structures and dive into practicing the art of narrative, you'll find that these tried and try techniques will unlock untold potential to inspire, influence, and make an impact

Storytelling: impact for all of life

This Audio book engaged me on such a way that I did what I so rarely do, I ordered the hardcover. I now know how to share my ideas and values in both my business and my personal life relationships.

Inspiring

Kendra captivated me from the very beginning with her amazing story telling abilities. I wanted to keep listening and never put it down. This is one I will refer back to over and over again. Timeless and classic